Newsroom

Thomas Cook India has partnered with MoEngage to bolster its customer engagement strategies and drive growth in the competitive travel industry. This collaboration aims to bridge gaps in the brand’s previous engagement strategy and leverage advanced marketing technology tools to connect more meaningfully with customers throughout their buying journey. MoEngage will assist in boosting conversion rates … Read more

YesMadam, a leading at-home salon service, has launched a new campaign titled ‘GYM Kiya?’ featuring Guinness World Record holder and national athlete Vispy Kharadi. The campaign humorously addresses the common issue of post-workout soreness and promotes YesMadam’s male grooming services. In the campaign, Vispy Kharadi is depicted struggling with post-gym soreness, unable to tie his shoelaces. A … Read more

InCred has launched its new brand campaign, ‘Ask InCred,’ featuring cricketer Shreyas Iyer as the brand ambassador. The campaign aims to position InCred as a trusted source of financial knowledge, offering content that covers credit education, financial planning, investments, market trends, and economic insights. Additionally, the campaign introduces expert discussions on careers in finance, catering especially to … Read more

JioStar has launched JioStarverse, a data-driven influencer marketing platform designed to streamline brand collaborations and enhance campaign effectiveness. The platform features over 500 influencers spanning various genres, offering brands access to a diverse talent pool for targeted marketing initiatives. Ajit Varghese, Head of Revenue, Entertainment and International at JioStar, emphasized that the influencer marketing landscape has … Read more