Newsroom 
Burson has been appointed as the agency of record for Ahmedabad’s bid to host the 2036 Olympic and Paralympic Games. The Gujarat Sports Infrastructure Development Company (GSID) selected Burson to lead strategic consulting for the development of the bid’s brand, competitive narrative, and media relations campaign. The appointment underscores Ahmedabad’s ambition to host the 2036 Games, … Read more
OpenAI has agreed to acquire Windsurf, an AI-assisted coding startup formerly known as Codeium, for approximately $3 billion, marking its largest acquisition to date. This strategic move aims to bolster OpenAI’s developer tools and AI coding solutions, positioning it to compete more effectively with rivals like GitHub Copilot. Founded in 2021 by MIT alumni Varun Mohan … Read more
Airtel Business has introduced the ‘Business Name Display’ (BND) service, allowing enterprises to showcase their brand name on recipients’ mobile screens during outgoing calls. This initiative aims to foster trust and help customers differentiate legitimate business calls from spam. The launch aligns with the Department of Telecommunications’ (DoT) directive for telecom operators to implement the Calling … Read more
Spotify has cautioned against imposing blanket OTT regulations on music streaming in India, emphasizing that such measures could hinder the growth of the Indian music industry. According to Dustee Jenkins, Spotify’s Chief Public Affairs Officer, Indian artists were discovered over 11 billion times by global listeners in 2024 alone – a 13% increase from the previous … Read more
Viral Vault India’s exclusive conversation with Shradha Agarwal, Co-founder and Global CEO of Grapes Worldwide, reveals the strategic pivot that changed everything In 2009, while traditional advertising flourished, digital strategy remained in its infancy – an untapped frontier with immense potential. It was this precise gap that caught Shradha Agarwal’s attention, leading to a journey … Read more
Preeti Nadgar has been appointed as Chief Strategy Officer for the U.S. at Starcom. Announcing the move on LinkedIn, she shared, “Reaching for the stars, again,” marking her return to the agency where her journey began. Nadgar moves on from EssenceMediacom, where she served as CSO for nearly four years. A seasoned media professional with … Read more
SoCheers has elevated Rajni Daswani to Chief Growth Officer – People & Business, recognizing her 11-year journey of impactful contributions since 2014. Having risen through the ranks from the Brand Experience team to Director – Digital Marketing, she has played a key role across strategy, new business, and HR. In her new role, she will … Read more
Aoneha Tagore, Head of Editorial at Spotify India, has announced her departure after a two-and-a-half-year stint. In her role, she led the platform’s editorial music strategy, blending cultural insights, data, and creativity. Before Spotify, she held leadership roles at Viacom18 (MTV, MTV Beats, VH1), 9XM, and several radio networks.
Stayfree has launched a new ad campaign to address common misconceptions about tampons and encourage Indian women to embrace this alternative menstrual product. The campaign, conceptualized by DDB Mudra Group, features a digital film that tackles frequently asked questions such as “Does a tampon hurt?” and “Will a tampon get lost?” Stayfree Tampons by o.b. combine … Read more
Sunfeast Dark Fantasy, the indulgent biscuit brand from ITC, has launched its latest campaign, “Fantasy Zaroori Hai,” featuring Bollywood superstar Shah Rukh Khan. The campaign aims to highlight the importance of imagination in daily life through a poignant Hindi poem penned by National Award-winning lyricist Swanand Kirkire and narrated by Khan himself. The film, conceptualized by … Read more
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