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Tata Consumer Products is set to launch a new sports drink under its NourishCo segment within the next two weeks. This move aligns with the company’s strategy to focus on functional beverages that promote health and wellness, steering clear of the competitive carbonated drink market. Managing Director and CEO Sunil D’Souza emphasized that Tata Consumer will … Read more
WPP is reportedly planning to rebrand its media investment arm, GroupM, to “WPP Media,” signaling a significant shift after two decades of the unit’s inception. This move aims to streamline the company’s offerings and align more closely with rivals such as Publicis Media and Omnicom Media Group. GroupM, which oversees media planning, buying, and analytics for … Read more
Unilever has announced it will discontinue its clean beauty brand REN Skincare, ending its 25-year journey in the skincare market. The move comes as part of Unilever’s broader strategy to streamline its beauty and personal care portfolio, focusing on high-growth and scalable brands in an increasingly competitive and cost-conscious market. The company confirmed it has … Read more
Edelman has announced significant leadership changes across its India operations, reinforcing its commitment to growth and integration. These promotions mark a strategic shift in how the global communications firm is positioning itself for its next phase of expansion in the region. Ashutosh Munshi, a 22-year Edelman veteran, has been appointed Lead Advisor, Integrated Communications. Formerly … Read more
Sustainable travel gear brand Uppercase has launched its latest digital campaign, Batana Bhool Gaya, featuring cricketer Jasprit Bumrah and his wife, TV presenter Sanjana Ganesan. The five-part video series blends humour, sustainability, and storytelling to mark Bumrah’s transition from brand ambassador to investor in the company. The campaign follows a fun narrative where Bumrah forgets to … Read more
Urban Company has launched a new brand campaign, Lambi Judai, for its Native RO water purifier line, humorously challenging the traditional dependency on frequent water purifier servicing in Indian households. Executed by creative agency Manja and directed by Indrashish Mukherjee, the campaign offers a satirical take on the emotional goodbyes associated with long separations – but … Read more
CaratLane has launched the second phase of its proposal campaign with a heartfelt new film titled The Nudge, conceptualised and executed by BBH India. The film explores a culturally resonant theme – men delaying commitment – and presents how a small nudge can inspire them to take the next big step. Building on the success of … Read more
TAM Sports has revealed its latest report tracking celebrity endorsements during the first 37 matches of IPL 2025. Ananya Panday emerged as the most visible celebrity, accounting for 9% of total ad volumes, while MS Dhoni topped among sports stars with a 15.1% share in athlete-led endorsements. Celebrity-driven ads maintained a strong presence, forming 61% … Read more
If you’ve ever skipped sunscreen because it felt too sticky, heavy, or just plain uncomfortable, you’re not alone. Many sunscreens protect your skin but forget about how they make you feel. Enter WOW Skin Science Sunfreeze™ – a revolutionary sunscreen spray that not only shields your skin but also delivers an instant cooling sensation. A … Read more
PharmEasy, the digital healthcare platform, has made a comeback to television after a three-year break with a fresh diagnostics campaign centered around its bold promise: ‘On-Time or FREE’. Created by independent agency BusyPeople, led by Garima Khandelwal, the campaign humorously addresses the stress of delayed lab test sample collections. Bringing back its iconic jingle—“PharmEasy, PharmEasy…Take It … Read more
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