Newsroom

Agency to strengthen omnichannel strategy through website optimisation, AI personalisation, and content-to-commerce Blackberrys Fashion, the upscale menswear brand, has partnered with GreenHonchos to accelerate its direct-to-consumer (D2C) growth. The collaboration aims to merge Blackberrys’ longstanding retail legacy with a cutting-edge digital strategy. What GreenHonchos Will Do Paritosh Bindra, Head of eCommerce, Blackberrys, shared his optimism: “With over three decades … Read more

The new division will cater to AI-led startups, tech pioneers, and enterprise disruptors Adgcraft, a growing PR agency, has announced the launch of its new vertical – ‘Adgcraft AI’ – on the occasion of its fourth anniversary. This dedicated division will focus on AI-powered startups, emerging tech innovators, and enterprise-level companies, aiming to shape their narratives in an increasingly competitive … Read more

Company holds 57% stake; discussions ongoing as part of operational restructuring Cloud kitchen major Rebel Foods, known for brands like Faasos and Behrouz Biryani, is currently in talks to sell its majority stake in Smoor, a premium chocolate and dessert brand, according to a report by The Economic Times. As part of a broader operational realignment, Rebel Foods has recently closed … Read more

Mandate includes strategic brand positioning, influencer partnerships, and digital communications Teamology Softech and Media Services, a digital PR consultancy, has secured the PR and media mandate for Rawbare, a premium eyewear brand with a growing presence across metros and tiered cities through both online and offline channels. Under this mandate, Teamology will lead digital PR, manage media communications, and support strategic brand … Read more