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Adani Group’s ‘Suraj Bhaiya Hain Naa’ Campaign Highlights the Human Impact of Clean Energy

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Third film in the #HumKarkeDikhateHain series showcases transformation through solar power The Adani Group has unveiled its latest digital film, “Story of Suraj,” under the ongoing #HumKarkeDikhateHaincampaign series. Titled ‘Suraj Bhaiya Hain Naa’, the campaign highlights the human impact of clean energy, showcasing how access to solar power can transform communities at the grassroots level. With a wide operational presence in energy, logistics, … Read more

Olyv Launches First OOH Campaign in Kolkata Featuring Sourav Ganguly

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Campaign highlights financial access and credit health awareness Olyv, a digital lending platform, has rolled out its first Out-Of-Home (OOH) campaign in Kolkata, featuring brand ambassador Sourav Ganguly. The campaign marks a significant brand milestone and reinforces Olyv’s mission to make financial access and credit health improvement more visible and relatable. The campaign includes a prominent hoarding at a key location in Kolkata, … Read more

ting Wins Digital and Social Media Mandate for Lapita, Dubai Parks & Resorts

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ting Wins Digital and Social Media Mandate for Lapita, Dubai Parks & ResortsMandate to be managed from the agency’s Mumbai office ting, an integrated advertising agency with a presence in Mumbai, Chennai, Delhi, and international offices in the UAE and UK, has secured the digital and social media marketing mandate for Lapita, Dubai Parks & Resorts, part of the Autograph Collection … Read more

Blissclub Taps ’90s Nostalgia with Karisma Kapoor in ‘Le Gayi Le Gayi’ Campaign

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Behind-the-scenes-style film blends comfort, charm, and retro fun Blissclub, the Indian movement-focused apparel brand, has partnered with Karisma Kapoor for its latest campaign, reviving iconic ’90s energy with a playful nod to her classic song “Le Gayi Le Gayi.” The campaign highlights the comfort and versatility of Blissclub’s clothing, designed for women who move. The campaign film features Karisma Kapoor in a behind-the-scenes-style setting, … Read more

Berger Silk’s New Ad Makes Kareena Kapoor Khan Don Sunglasses Indoors

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Tagline “Nothing Shines Like Silk” underscores the product’s glossy finish with a playful twist. Berger Paints India has launched a new campaign for its premium brand, Berger Silk, featuring Bollywood star Kareena Kapoor Khan. The ad leverages humour and glamour to bring alive the product’s key feature – its high-gloss finish. Set to the catchy … Read more

DigiRovers Solutions Wins Digital Mandate for Vision11

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Agency to lead performance marketing, user acquisition, and digital strategy for the fantasy sports platform. DigiRovers Solutions, a performance and affiliate marketing agency, has secured the full digital mandate for fantasy gaming platform Vision11. As part of the partnership, DigiRovers will manage Vision11’s complete digital ecosystem – including performance marketing, user acquisition, influencer and affiliate … Read more

When Logos Collide: Shubman Gill, Nike, and the Adidas-BCCI Sponsorship Puzzle

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India’s Test captain Shubman Gill has stirred a branding controversy during the recent Edgbaston Test after being seen wearing a Nike-branded vest-despite Adidas being the official kit sponsor of the Indian cricket team. The moment, which was captured during the declaration, has not only drawn public attention but also put brand alignment, endorsement ethics, and sponsorship protocols under the microscope. … Read more

Global OOH Spend to Hit $49.8 Billion in 2025, Driven by Asia-Pacific

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OOH media sees record performance in 2024, with digital formats fueling continued growth. Global out-of-home (OOH) advertising spend reached $46.2 billion USD in 2024, accounting for 4.8% of total global ad expenditure, according to the World Out of Home Organization’s latest Global Expenditure Report. Marking its strongest year to date, global OOH spend is projected to grow to $49.8 billion … Read more

Aamir Khan Reveals ‘Thanda Matlab Coca-Cola’ Was Ashutosh Gowariker’s Idea

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The iconic line, long credited to Prasoon Joshi, has surprising origins. Few advertising taglines have left a lasting cultural impact like “Thanda Matlab Coca-Cola.” For many Indians in the early 2000s, it was more than just a slogan-it became part of everyday speech. And now, over two decades later, Aamir Khan has shared a surprising twist about … Read more

From Failure to ₹1,000 Cr: How Veeba Was Built on Trust, Not Trends

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“If I wouldn’t give it to my sons, I won’t sell it to yours.” That’s the principle Viraj Bahl built Veeba on – now a ₹1,000 crore FMCG brand present in over 1,00,000 stores. But success came only after a hard reset. In 2011, Bahl launched a quick-service restaurant called Pocketful, serving naan pockets stuffed with Indian favourites. … Read more