Newsroom

Synopsis: India is set to take centre stage at the inaugural World Audio Visual & Entertainment Summit (WAVES), a global forum supported by the Government of India to showcase the nation’s creative leadership in Media & Entertainment (M&E). Through powerful panels and exclusive segments, WAVES will highlight India’s storytelling strength, soft power, and investment appeal … Read more

Ayurvedic skincare brand FloraSoul has appointed Team Pumpkin as its official partner for managing its social media presence. With a focus on building a digitally engaged community around holistic beauty, the collaboration aims to position FloraSoul as a go-to brand in the clean beauty space. As part of the mandate, Team Pumpkin will handle the end-to-end development of FloraSoul’s digital … Read more

Deconstruct, a science-backed skincare brand, has launched a new digital campaign aimed at integrating sunscreen into the daily routines of young Indian consumers. The campaign features three humorous ad films promoting Deconstruct’s Gel Sunscreen as a key product in summer skincare routines.​ The films showcase the sunscreen’s benefits in everyday settings like a cricket field, office … Read more

Three leading content studios—Bodhitree Multimedia, Madlab Films, and Universe of Ideas—have joined forces to launch Madlab Alpha, a next-generation content studio focused on supporting emerging storytellers and producing original, genre-defying content for Indian cinema and streaming platforms. Madlab Alpha aims to address the growing demand for fresh narratives in a rapidly evolving entertainment landscape. With audiences moving beyond conventional commercial … Read more