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Coca-Cola India has reported a strong start to 2025, driven by a combination of large-scale religious festivities and focused market expansion. The company recorded double-digit volume growth in the country during the first quarter, with the Maha Kumbh Mela emerging as a key growth engine. In what it called a historic activation, Coca-Cola deployed hundreds of refreshment zones, 1,400 … Read more
Truecaller has launched a new feature, Scamfeed, aimed at helping users identify, report, and track scams. This user-generated content feature within the app enables individuals to share information about ongoing fraud attempts, making it easier for users to stay informed and protect themselves. Scamfeed acts as a community-driven early warning system, allowing users to report suspicious calls or … Read more
Havas Media India has been appointed as the media agency of record (AOR) for Magicbricks, India’s leading property platform. As part of the new partnership, Havas Media India will handle the end-to-end media strategy, planning, and buying across multiple channels, including Print, TV, Radio, Cinema, Digital, and BTL (Below The Line), along with Out-of-Home (OOH), Mobile, Movie Integrations, Celebrity Management, and Activations. Prasun Kumar, Chief Marketing Officer at Magicbricks, highlighted … Read more
Amul is set to achieve a Rs 80,000 crore turnover this financial year, thanks to a significant boost in its ice cream business. Managing Director Jayen Mehta revealed that the company has been experiencing month-on-month and year-on-year growth of 35–40% in the ice cream segment since February, driven by an early onset of summer and a growing consumer preference for healthier ice … Read more
PwC is kicking off a bold new chapter with its first global brand refresh in over a decade. The updated identity will roll out across advertising, sponsorships, and client experiences in the coming weeks. As part of this transformation, PwC will debut as the official consulting partner of Formula 1 during the Formula 1 Crypto.com Miami Grand Prix 2025from May 2-4. Paul … Read more
The Ad Club today announces the appointment of Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, Minakshi Achan, Head Brand & Communication at JioStar, Shashank Chaturvedi aka Bob, Director and Co-Founder of Good Morning Films, and Priya Shivakumar, Creative Head, DDB Mudra – South as jury chairs respectively for Brand Activation & Promotion, Branded Content & Entertainment, Video Craft and Still Digital … Read more
Livspace, the home interiors platform backed by IKEA, is preparing for a significant transition as it plans to shift its domicile from Singapore to India. This move is a strategic step toward its initial public offering (IPO), targeted for late 2025 or early 2026. The company has secured in-principle approval from its board for this domicile flip, … Read more
OpenAI has introduced enhanced shopping features to ChatGPT, aiming to streamline online shopping through personalized, ad-free recommendations. These updates are now available to all users—including Free, Plus, and Pro subscribers, as well as those not logged in—and are integrated into the GPT-4o model. The new features enable users to receive tailored product suggestions across various categories … Read more
Zepto has launched its SuperSaver campaign across 11 cities and 62 towns over 10 days, aiming to boost its value-focused service. Executed by Ideacafe.agency, the out-of-home (OOH) campaign strategically targeted areas near Zepto’s delivery hubs and high-density zones to reach its core audience. SuperSaver offers customers discounts across categories including daily essentials and electronics, with delivery … Read more
The Souled Store, a prominent Indian pop culture merchandise brand, has acquired Redwolf, a fellow pop culture merchandise company. This strategic acquisition aims to bolster The Souled Store’s product offerings and strengthen its position in the fandom-driven merchandise segment. Redwolf’s founders—Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra—will join The Souled Store team, bringing their expertise and creativity … Read more
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