Newsroom 
The 18th season of the Indian Premier League (IPL 2025) has seen a steady growth in television advertising, with TAM Sports reporting a 6% increase in ad volumes compared to the previous season. Analysing the first 40 matches of IPL 18, TAM’s report reveals significant shifts in both advertiser and brand participation. Ad volume index … Read more
Bisleri International, the renowned packaged drinking water company, has signed on as the official hydration partner for five IPL teams: Delhi Capitals (DC), Gujarat Titans, Mumbai Indians, Rajasthan Royals (RR), and Royal Challengers Bangalore (RCB). This partnership marks the third consecutive season of Bisleri’s involvement with IPL, strengthening its presence in the sports marketing arena. … Read more
The Leapfrog Network (TLF) has announced the acquisition of Popinions, a fast-growing digital brand known for its sharp take on trending issues and pop culture, particularly among Gen Z audiences in India. With over a million followers on Instagram, Popinions has carved out a unique voice in the youth media landscape—one that now joins TLF’s … Read more
Škoda Auto, marking a monumental milestone in its global journey, is celebrating 130 years of innovation and success, alongside 25 years of its iconic presence in India. To honor these achievements, the brand has launched an exciting new campaign: #SkodaSuperstars. This fan-led initiative invites Škoda enthusiasts and followers to be a part of the brand’s legacy, … Read more
In today’s fast-paced professional landscape, landing the right job no longer depends solely on qualifications and experience. It’s about how quickly and effectively you can adapt – and that includes how you prepare for interviews. While many candidates still rely on guesswork and rote memorization, the smartest professionals are now turning to artificial intelligence (AI) … Read more
Reliance Industries’ consumer brands business has seen remarkable growth in FY25, with its iconic beverage Campa achieving double-digit market share in several key states. Acquired in August 2022, Campa has quickly re-established itself in the market, generating over ₹1,000 crore in revenue within 18 months of relaunch. Alongside Campa, Reliance’s packaged water brand Independence has … Read more
Waves OTT, the streaming platform backed by Prasar Bharati, has surpassed 2 million downloads, with Android leading at 1.9 million. The platform currently has 640,000 active users and is steadily growing as it blends nostalgia with modern entertainment. Under the tagline “Waves – Family Entertainment Ki Nayi Lehar,” the service bridges Doordarshan and Akashvani’s legacy with today’s … Read more
Apple is planning to move the assembly of all iPhones sold in the United States to India by 2025, according to reports from the Financial Times and Moneycontrol. This strategic shift aims to mitigate the impact of escalating U.S- China trade tensions and high import tariffs on Chinese-made electronics. Currently, Apple manufactures most of its … Read more
Tinder has launched a quirky and cathartic campaign aimed at helping young people let go of relationship baggage- by literally throwing it away. As part of its new “Move On” initiative, the dating app introduced the “Ex-press Disposal Truck,” a mobile installation roaming the streets of Mumbai, encouraging people to part with mementos from past … Read more
Eduardo Marques has been appointed as the new CCO of VML Brazil, announcing the news via LinkedIn. Prior to this, he spent over six years at Publicis Groupe, most recently as CCO for Netherlands and Belgium. A highly awarded creative leader, Marques has crafted iconic campaigns like Moldy Whopper for Burger King and Real Life … Read more
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