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NPCI had allocated Rs 93 crore budget (excluding taxes) for media strategy, planning, and buying through an RFP issued last year Madison World has won the media mandate for the National Payments Corporation of India (NPCI), Storyboard18 can confirm. NPCI, which operates as an umbrella organization for retail payments and settlement systems in India, was … Read more
YouTube is set to enhance its Shorts platform with advanced AI features in 2025, making the short-form video experience more intelligent and user-friendly. The popular video-sharing platform plans to introduce several AI-powered tools that will transform how creators produce content and how viewers interact with Shorts. These innovations aim to address current limitations while expanding … Read more
Honasa Consumer has announced that Chief Marketing Officer Anuja Mishra will be leaving the company, with her resignation taking effect on June 30, 2025. According to an exchange filing, Mishra played a key role in developing brands targeting millennial and Gen Z consumers during her time with the company. Before joining Honasa, Mishra built an … Read more
boAt co-founder Aman Gupta has supported Union Minister Piyush Goyal’s controversial remarks urging Indian startups to dream bigger and focus on advanced technologies rather than convenience services. At the recent Startup Mahakumbh event, Goyal criticized companies turning “unemployed youth into cheap labour so the rich can get meals without leaving home,” suggesting that “fancy ice … Read more
Amazon’s reported interest in acquiring TikTok goes far beyond entering the social media space—it represents a strategic move toward complete retail ecosystem dominance. By potentially adding TikTok to its portfolio, Amazon aims to capture the increasingly important social commerce market where content directly drives purchasing decisions. TikTok has revolutionized how younger consumers discover products, with … Read more
82.5 Communications has appointed Rohitash Srivastava as Chief Strategy Officer. With over two decades of experience in communication planning and brand strategy, Rohitash joins from Ogilvy India (North), where he led planning for top brands like Coca-Cola, Dabur, and GSK. His appointment comes as the agency experiences strong growth and creative recognition. CEO Kiran Ramamurthy … Read more
Shubho Sengupta has joined Nirmit Bharat, a wholly owned subsidiary of the government-backed Open Network for Digital Commerce (ONDC), after his tenure at Karmayogi Bharat, the Government of India’s digital learning program. Nirmit Bharat recently launched ‘DigiHaat’, a buyer application designed to create a seamless shopping experience in support of ONDC’s mission to democratize digital … Read more
Aaj Tak has launched ‘Bahas Baazigar,’ a new interactive debate show hosted by Anjana Om Kashyap that revolutionizes viewer participation through live voting. The format features two teams representing opposing political viewpoints, with decisions influenced by both in-studio judges and audience votes. The show’s structure gives speakers timed segments to present their arguments, while viewers … Read more
Men’s fashion brand Snitch has announced an open call for media agencies to pitch for its upcoming multi-channel campaign. The initiative, shared on LinkedIn by Head of Growth Aninditta Datta, aims to significantly boost the brand’s awareness, engagement and sales performance across India. According to Datta’s post, Snitch is seeking proposals that include a comprehensive … Read more
Network18, one of India’s largest media conglomerates, has announced significant leadership appointments with Puneet Singhvi named as Chief Strategy Officer for the group and Mitul Sangani appointed as CEO for News18 Digital. In his new role, Singhvi will oversee multiple critical functions including the Centre of Excellence, Central Product & Tech, Partnerships & Off-platform businesses, … Read more
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