Newsroom 
Fantasy sports platform My11Circle has unveiled its innovative “Circle Mein Aaja” (Come Into The Circle) campaign for TATA IPL 2025, creating an engaging fantasy cricket experience that places users at the center of the action. The comprehensive campaign features six captivating advertisements starring cricket luminaries including Sourav Ganguly, Shubman Gill, Mohammed Siraj, Ruturaj Gaikwad, Rinku … Read more
PokerBaazi has strategically relaunched its signature “Tu Poker Khelta Hai Kya?” (Do You Play Poker?) campaign featuring Bollywood star Shahid Kapoor, positioning poker as a sophisticated mind sport requiring advanced cognitive skills rather than mere gambling. The comprehensive marketing initiative introduces a series of four cleverly crafted advertisements that employ subtle humor to demonstrate how … Read more
Birla Opus Paints has announced a creative partnership with JioStar for TATA IPL 2025, unveiling the ‘Indian Colours League’ campaign that ingeniously connects cricket’s premier tournament with the paint brand’s ‘Duniya Ko Rang Do’ philosophy. This innovative campaign will feature a unique color-blending concept where the signature colors of two competing IPL teams will merge … Read more
In 2025, Chief Marketing Officers worldwide are spearheading organizational transformation through several key initiatives. Foremost among these is the integration of AI-driven customer intelligence, with companies in North America and Europe investing heavily in predictive analytics that anticipate consumer needs before they arise. Asian markets, particularly in Singapore and South Korea, lead in “experience orchestration” … Read more
Zomato has unveiled a clever new marketing campaign for its Zomato Quick service, creatively highlighting its 10-minute food delivery promise. The campaign features four films that follow food’s journey from restaurant kitchens to customers’ doorsteps with a nostalgic musical twist. Each advertisement repurposes the iconic Bollywood song “Ek Do Teen,” cleverly stopping the count at … Read more
Global sports brand PUMA has secured a landmark partnership with the Premier League, becoming the official ball supplier for the world’s most-watched football league beginning with the 2025/26 season. This strategic alliance forms a critical component of PUMA’s brand elevation strategy and strengthens its sports performance credibility. “The agreement with the Premier League is an … Read more
Veteran journalist Deepti Sachdeva is rejoining NDTV to anchor a new prime-time program ‘Newsnight,’ scheduled to premiere Monday, March 24th at 10:00 PM. This marks her return to the network after six years with Times Now, where she most recently hosted ‘Nation Wants To Know.’ During her previous tenure at NDTV, Sachdeva built a reputation … Read more
London-based technology brand Nothing has announced a strategic partnership with Royal Challengers Bengaluru (RCB) as an associate sponsor for the upcoming T20 season. The rapidly growing smartphone company, which recorded an impressive 577% year-over-year growth in 2024 according to Counterpoint Research, will have its logo prominently displayed on RCB players’ trousers—strategically positioned on the left … Read more
Dentsu India has released its “Martech Landscape in India” report, providing insight into the rapidly evolving marketing technology sector. The study reveals how digital infrastructure growth and national initiatives like ‘Digital India’ are accelerating martech adoption across businesses of all sizes. According to the report, digital advertising in India is projected to grow at a … Read more
Renowned advertising professional Santosh Padhi has established a new independent creative agency called Into Creative, aiming to address what he perceives as a leadership vacuum in the industry. The venture launches with a team of six co-founders, including CEO Ayesha Ghosh. “Many seniors are leaving the industry with insufficient creative leaders remaining to guide brands,” … Read more