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Hexaware Welcomes Cricket Legend Rahul Dravid as Cultural Ambassador

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Hexaware Technologies has announced the appointment of cricket icon Rahul Dravid as its cultural ambassador. The IT services provider has strategically partnered with the former Indian captain to strengthen its employee-focused culture and inspire its global workforce. This collaboration will see Dravid engaging with Hexaware employees worldwide through specialized events centered on leadership development and … Read more

Kingfisher Premium Water Makes Major Splash with Seven-Team IPL Sponsorship

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Kingfisher Premium Packaged Drinking Water has secured an impressive sponsorship portfolio for the 2025 IPL season, partnering with seven of the league’s ten franchises. The United Breweries brand, part of the HEINEKEN Company, will sponsor Mumbai Indians, Royal Challengers Bengaluru, Punjab Kings, Sunrisers Hyderabad, Lucknow Super Giants, Rajasthan Royals, and Kolkata Knight Riders. This strategic … Read more

Times Network Streamlines English News Operations with Mirror Now Merger

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Times Network has announced a strategic consolidation of its English news portfolio, merging Mirror Now into its flagship channel Times Now. This integration represents a significant restructuring aimed at enhancing Times Now’s editorial capabilities and market position in the competitive news landscape. The broadcast network frames this realignment as part of a broader strategy to … Read more

JioStar Launches Second Edition of Brand Spotlight for IPL 2025

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JioStar is unveiling the second edition of Brand Spotlight for TATA IPL 2025, a premium advertising opportunity showcasing select brand commercials exclusively during the crucial first six overs of matches. This year, the initiative expands to include linear TV through Star Sports, beginning with the opening game. Marquee brands participating include My11Circle, Campa Energy, GPay, … Read more

Grok Captivates Indian Users with Its Unfiltered Personality

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Elon Musk’s AI chatbot Grok has become the new sensation among Indian internet users in 2025, following X’s latest update released last month. Unlike competitors like ChatGPT and Google Gemini with their measured, corporate tones, Grok distinguishes itself with an irreverent personality and human-like responses that mirror users’ conversational styles. Developed by xAI, Grok 3 … Read more

TV9 and Sensodyne Launch Oral Health Drive on World Oral Health Day

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Bolstering their shared commitment to public health, TV9 Network, in collaboration with Sensodyne, has launched a nationwide oral health awareness campaign focused on World Oral Health Day on March 20, 2025. Now in its third year, the campaign is themed ‘Take the First Step’ and carries the rallying call #BeSensitiveToOralHealth, urging citizens to prioritize oral hygiene as an essential pillar … Read more

Sony Entertainment Television Partners with Yas Island Abu Dhabi for Indian Idol 15

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Sony Entertainment Television has formed a strategic partnership with Yas Island Abu Dhabi for Indian Idol 15, aiming to boost audience engagement through branded content. Host Aditya Narayan announced the collaboration, which includes a special visit to Yas Island by contestants. On March 16, 2025, a music video titled “It’s Time To Say Yas” debuted, … Read more

Taboola and Microsoft Strengthen 10-Year Ad Partnership, Expands to Outlook Mail and Office 365

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Taboola celebrates a decade-long partnership with Microsoft as they announce an expanded collaboration that now includes Outlook and Microsoft 365 applications. This builds upon their existing relationship across MSN, Microsoft Edge, and Windows experiences. With this expansion, Taboola’s AI-powered advertising technology will reach nearly 600 million daily active users in brand-safe environments. The partnership leverages … Read more