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Sugar Cosmetics reported a 17.8% drop in revenue for FY25, with net revenue falling to Rs 415 crore as of March 31, 2025, down from Rs 505 crore in the previous fiscal year, according to The Arc. The D2C beauty brand’s EBITDA fell to a negative Rs 108 crore, with margins slipping to -26%, highlighting … Read more
Paramount Global has announced plans to shut down several MTV music channels due to declining viewership, as audiences increasingly turn to platforms like YouTube and Spotify. Channels affected include MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live, all of which will cease broadcasting permanently by December 31, 2025. The move marks the … Read more
Hyundai Motor India has announced a key leadership transition, naming Tarun Garg as its new Managing Director and Chief Executive Officer, while Unsoo Kim will return to South Korea to take on a strategic role at Hyundai Motor Company. The company’s Board of Directors approved the succession plan, confirming that Kim, the current MD, will step down effective December 31, … Read more
Air India Express, India’s first international value carrier, has launched its latest brand campaign, “Xplore More, Xpress More,” celebrating the spirit of meaningful and experience-led travel. Conceptualised by Omnicom Advertising Group (OAG) and directed by Dibakar Banerjee, the campaign captures the airline’s youthful, vibrant personality and its deep-rooted Indian warmth. The central film follows a spirited traveller on a journey … Read more
Parle Products has unveiled a heartwarming campaign for Parle-G this Chhath Puja, celebrating the quiet power of empathy through its enduring message, ‘G Maane Genius.’ The film tells the touching story of a young boy who notices his pregnant aunt’s sadness at being unable to take part in Chhath rituals due to health restrictions. In a simple yet … Read more
Edge by Titan has unveiled its latest campaign for the Edge Ultraslim, the brand’s slimmest creation yet at just 3.3 mm. The campaign is a poetic tribute to patience, craftsmanship, and the art of mastering time – celebrating design as meditation rather than motion. https://www.instagram.com/reel/DO-uQOVE3yY/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Far from a conventional product launch, the campaign film captures a craftsman … Read more
This festive season, Tanishq celebrates the enduring spirit of home with its new Diwali campaign, ‘India Wali Diwali,’ conceptualised by Lowe Lintas. The heartwarming film captures how Indians living abroad recreate the essence of Diwali – keeping traditions alive and hearts connected, no matter the distance. Told through the eyes of a young girl who has never experienced Diwali in … Read more
Nykaa, India’s leading beauty and lifestyle destination, has joined forces with YouTube Shopping to elevate creator-led commerce and nurture the next generation of beauty and lifestyle creators. Under the collaboration, Nykaa joins the YouTube Shopping Affiliate Program, enabling creators to tag and recommend Nykaa products directly in their videos. This seamless integration allows viewers to discover and shop … Read more
A witty full-page print story turns a missing sock into a tale of rediscovery, marking Flipkart’s creative twist for the Big Bang Diwali Sale. In a world obsessed with hashtags, hooks, and short-form content, Flipkart has chosen to slow things down this Diwali – with a full-page print story that feels like a love letter to classic … Read more
The collaboration lets users design personalised avatars via Google Gemini, blending AI innovation with Diwali’s spirit of creativity and connection. Coca-Cola India is lighting up this Diwali with a unique blend of tradition and technology, partnering with Google to launch ‘Festicons’ – AI-generated, customisable festive avatars that allow users to create and share personalised Diwali greetings. The initiative, powered … Read more
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