Newsroom

Blenders Pride Packaged Drinking Water has launched its latest integrated campaign, ‘The One And Only’, presenting a contemporary interpretation of success rooted in individuality, confidence and distinction. Conceptualized by Ogilvy India, the campaign reasserts the brand’s long-standing philosophy that true success lies not in numbers, but in standing apart. In a landscape where traditional markers … Read more

Shalimar Paints has unveiled an AI-led campaign to promote its exterior protection portfolio, spotlighting Hero Weather Guard 12 and Zero Damp Advance. The initiative uses AI-enabled creative storytelling to emphasise durability and long-term performance, reinforcing the brand’s positioning in the protective coatings segment. Video Link: https://www.instagram.com/reel/DVS9zVSjNwx/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign highlights Hero Weather Guard 12’s 12-year protection … Read more

The Advertising Club has announced significant updates to the Creative Abby 2026 awards, introducing new categories and refining existing ones as part of its ongoing evolution. The revised entry form, reflecting all changes, is now available on the Club’s website. The awards continue their partnership with The One Club and The One Show. Entries must … Read more

Dairy Day Ice Cream has unveiled its 2026 summer campaign with a television commercial centred on the theme of gratitude. The film, set inside a Dairy Day outlet, captures a heartfelt moment between a child and her working mother, highlighting the quiet sacrifices that shape everyday family life. The narrative follows the mother as she … Read more

SBI General Insurance has appointed Pankaj Tripathi as its brand ambassador and unveiled a new integrated campaign titled ‘Chuniye Bharosa, Apno Sa’. Conceptualised and executed by TBWA Lintas, the campaign centres on trust, responsibility and everyday care within Indian families. The brand film portrays Tripathi as a quiet pillar of strength – someone deeply attentive … Read more