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Rediffusion Unveils ‘Narrative’ to Strengthen Branded Storytelling Play

Independent advertising agency Rediffusion has announced the launch of Rediffusion Narrative, a dedicated creative content division designed to help brands connect with audiences through integrated storytelling. Introduced during Baisakhi, the initiative marks the agency’s strategic expansion into long-format, narrative-led branded content tailored for the digital-first era. The new division will focus on producing branded entertainment … Read more

Mittal-Poonawalla Consortium Set to Take Over Rajasthan Royals in Landmark $1.65 Billion Deal

In one of the biggest ownership changes in Indian Premier League history, industrialists Lakshmi Narayan Mittal and Aditya Mittal have partnered with Adar Poonawalla to acquire IPL franchise Rajasthan Royals. The deal, valued at nearly $1.65 billion, marks a significant milestone for the cricketing business landscape in India. The franchise is currently being sold by … Read more

Swiggy elevates Swapnil Bajpai as CEO of Dineout and Scenes

Swapnil Bajpai has been elevated to CEO of Swiggy Dineout and Swiggy Scenes, marking a key leadership move as Swiggy sharpens its focus on dining-out and experiential offerings. A nearly seven-year veteran at the company, Bajpai has led multiple high-impact functions including business leadership, ads, monetisation, sales, and supply. In his previous role as SVP … Read more

Payoneer unveils new campaign to ease cross-border payments for Indian SMBs

Payoneer has launched its latest campaign, Global Payments, Simply Done, aimed at helping Indian small and medium-sized businesses simplify international transactions as more local enterprises expand into global markets. The campaign highlights the everyday payment challenges faced by service exporters and e-commerce businesses, including delayed transactions, currency conversion hassles, limited tracking visibility, and the complexity … Read more

IndusInd Bank names Deepesh Chhabra to lead marketing and partnerships

IndusInd Bank has appointed Deepesh Chhabra as Head of Marketing and Partnerships, where he will lead initiatives across retail assets, corporate banking, cards and loyalty. He joins after a six-year stint at Tata Digital, most recently heading business growth and loyalty, driving scale for Tata Neu’s travel vertical and strengthening the NeuPass programme. With prior … Read more

PivotRoots elevates Milan Modi to Senior Director

PivotRoots has elevated Milan Modi to Senior Director – Paid Media. In this expanded role, he will lead full-funnel digital marketing strategies with a focus on performance-driven growth, media planning, and advanced measurement across key client portfolios. Having previously served as Director – Paid Media at PivotRoots, he has driven impactful campaigns for brands like … Read more

Angel One elevates Vikash Anand to Vice President-Marketing

Angel One has elevated Vikash Anand to Vice President – Marketing. During his tenure, he played a key role in launching the company’s Super App and strengthening brand visibility through high-impact associations like the Indian Premier League, contributing significantly to Angel One’s marketing and growth journey.