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Human Mobile Devices (HMD) has announced a strategic collaboration with Flipkart to introduce its upcoming 2026 smartphone portfolio to Indian consumers. As part of this partnership, HMD’s first smartphone launch of the year in India will take place on Flipkart, which will serve as a key e-commerce partner alongside the brand’s existing online and offline … Read more
Big Bowl, the bowl-format QSR brand from Lenexis Foodworks, has appointed Lyxel&Flamingo as its social and media partner as the company enters its next phase of expansion. The partnership comes after the brand crossed ₹100 crore in annual recurring revenue (ARR) in 2025, with plans to reach ₹150 crore ARR in its fifth year of … Read more
Motorola India has introduced a new campaign titled “The Signature Surprise,” conceptualised by creative agency Schbang, to promote Motorola Signature-a smartphone positioned as India’s first device offering exclusive Signature Club privileges. The campaign shifts the focus of premium smartphones beyond hardware specifications, presenting the device as a gateway to curated luxury experiences. Designed for affluent … Read more
Retail powerhouse Apparel Group has strengthened its presence in India by introducing two globally recognised brands-Nike Littles and Jordan Brand-to its growing portfolio. The brands will be rolled out through the company’s retail network across the country along with availability on major digital marketplaces. The launch will follow a phased omnichannel strategy, combining physical retail … Read more
Apparel brand Selected has launched its Spring–Summer 2026 campaign titled “The Art of Choosing Well”, featuring actor Arjun Rampal as the face of the collection. The campaign introduces a seasonal wardrobe inspired by the brand’s Scandinavian design philosophy, emphasising simplicity, craftsmanship, and timeless style. The campaign film showcases the latest Spring–Summer collection, which focuses on … Read more
Amazon has expanded access to its healthcare-focused assistant Health AI, bringing the tool to its main website and mobile app. Previously available only through the One Medical app, the rollout aims to make AI-driven health guidance accessible to a wider audience. Health AI is designed to assist users with everyday healthcare needs. The assistant can … Read more
Global communications group Havas has announced that its luxury-focused network Maison BETC has acquired independent events agency Eyesight, strengthening its expertise in the design and production of high-end fashion shows and luxury brand events. Founded in 2002 by Thierry Dreyfus, Eyesight is widely recognised for its work in the luxury fashion industry, specialising in the … Read more
Innerwear brand Underneat has launched an awareness initiative titled “Check What’s Underneat”, aimed at encouraging women to regularly perform breast self-examinations and prioritise early detection. The campaign focuses on simplifying the process of self-checking and turning it into a routine health habit through accessible visual guidance. Video Link: https://www.instagram.com/reel/DVdIUWEEhYN/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== As part of the initiative, the … Read more
Zee Keralam marked Women’s Day with the launch of its campaign titled “Why Not?”, an initiative designed to challenge everyday perceptions around gender roles and encourage viewers to rethink routine social assumptions. Rooted in relatable, real-life situations, the campaign focuses on the small yet powerful moments where women step into spaces traditionally viewed as male … Read more
PRISM, the parent company of OYO, has launched a nationwide marketing initiative titled ‘Rising OYO’ aimed at strengthening the brand’s on-ground visibility across India’s major tourism hubs. The campaign is designed to capture the growing momentum in domestic travel and reinforce OYO’s presence in high-footfall destinations. The initiative will cover nearly 500 OYO hotels across … Read more
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