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INDmoney’s latest campaign, “American Paglus,” takes a humorous swipe at Indians who are overly fascinated with American culture. The ad film begins in the middle of celebrations after India’s ICC Men’s T20 World Cup victory, when a cricket bat is shown to someone who surprisingly calls it a baseball bat. This quirky moment sets the … Read more
The Board of Control for Cricket in India (BCCI) has officially announced the schedule for the first phase of the Indian Premier League (IPL) 2026. Owing to the upcoming state assembly elections, the tournament will be conducted in two phases, with the initial leg featuring 20 matches scheduled between March 28 and April 12, 2026. … Read more
TAM Sports, the sports intelligence arm of TAM Media Research, has expanded its advertising monitoring capabilities to include live streaming across Connected TV (CTV) and mobile platforms. The development strengthens its cross-platform analytics framework by enabling monitoring of advertising activity across both linear broadcast and live digital streaming environments. With sports audiences increasingly consuming content … Read more
Tawana Burnett, head of top accounts and agencies for APAC at Meta, has been appointed as the jury chair for the Social Content and Influencer Marketing category at the Abby Awards 2026 Powered by The One Club | The One Show. The awards ceremony will take place during Goafest 2026, scheduled to be held in … Read more
Canon India has launched a new campaign titled ‘EveryDay’, reinforcing the idea that workplace inclusion and gender equality should be practiced consistently rather than highlighted only on occasions like International Women’s Day. The campaign focuses on everyday behaviours that contribute to building a respectful, inclusive and empowering work environment. Developed around the theme that inclusion … Read more
Rajesh Narkar, a former executive at Myntra and AJIO, and Louis Coucke, who previously worked with H&M India, have launched Confluxe, a technology-enabled platform designed to help international fashion and lifestyle brands enter and scale in the Indian market. The company has also secured $1.6 million in a pre-seed funding round led by Wavemaker Partners, … Read more
Brand Concepts (BCL), the official licensee for Tommy Hilfiger Travel Gear in India, has announced a partnership with Lucknow Super Giants (LSG) as the official travel accessories partner for the IPL 2026 season. As part of the collaboration, the team will be equipped with Tommy Hilfiger Travel Gear products throughout the tournament. Under the partnership, … Read more
Google has expanded the integration of its AI assistant Gemini within Google Chrome to new markets, including India, Canada, and New Zealand, making the tool more accessible to users across these regions. The rollout allows users to interact with Gemini directly inside Chrome through a desktop sidebar, enabling a more seamless AI-powered browsing experience. With … Read more
The Asianet Television Awards 2026 celebrated excellence in Malayalam television while placing a strong spotlight on women empowerment through its theme, “She is the Colour.” The event highlighted the strength, resilience, and achievements of women who continue to shape and inspire the entertainment industry and society at large. The ceremony honoured several remarkable women for … Read more
Parle Products has unveiled a new Ugadi campaign film for its iconic biscuit brand, Parle-G, drawing inspiration from the traditional Bevu Bella ritual that marks the beginning of the festival. The ritual, a mixture of neem and jaggery, symbolises the balance of bitter and sweet experiences in life-an idea that forms the emotional core of … Read more
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