Newsroom

India’s drug regulator has issued a fresh advisory warning pharmaceutical companies against promoting prescription weight-loss medicines to the general public. The notice specifically highlights GLP-1 therapies, widely used for obesity and diabetes treatment, and reiterates that such drugs cannot be advertised under existing Indian drug laws. The advisory, released by the Central Drugs Standard Control … Read more

Levi’s has introduced its 2026 global campaign, “Behind Every Original,” in India, featuring brand ambassador Alia Bhatt. The campaign celebrates authenticity, individuality, and the mindset that drives people to express themselves without following conventions. At the centre of the campaign is a film featuring Alia Bhatt, whose journey reflects themes of reinvention, self-belief, and personal … Read more

The Advertising Club Madras has announced additional jury chairs for the 44th edition of the MADDYS Awards, its annual celebration of excellence in advertising and marketing. The awards recognise outstanding work across multiple disciplines within the industry. For the Film & Audio Craft MADDYS, Agnello Dias, co-founder of Spinach Experience Design, will serve as the … Read more

E-commerce platform Flipkart has introduced the Motorola Edge 70 Fusion with an unconventional outdoor activation that lets people test the smartphone’s camera performance in real time. Video Link: https://www.instagram.com/reel/DVvMqyRjRmg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualized by Sociowash Network, the campaign features an interactive billboard inviting passers-by to compare their phone’s camera with the image displayed on the hoarding. The installation … Read more

Home appliance brand Kenstar has unveiled a new advertising campaign promoting its latest range of energy-efficient air coolers. The campaign features Bollywood actors Rajkummar Rao and Patralekha Paul, highlighting the brand’s focus on efficient cooling and long-term reliability for Indian households. The campaign spotlights Kenstar’s India-first air cooler range that comes with a 5-Star BEE … Read more

Rasna has unveiled Rasna Nutri+, a nutrition-fortified powder drink concentrate, as part of its summer marketing campaign for 2026. The product has been developed by the company’s research and development team and is aimed at consumers seeking beverages that combine taste with added vitamins and minerals. The launch comes at a time when the Indian … Read more

A new campaign by Meril Life Sciences imagines what life after cricket could look like for MS Dhoni-not as a retired legend, but as a coach inspiring a new generation. The ad film features Dhoni teaching his iconic helicopter shot to a group of elderly residents preparing for a friendly cricket match against neighbourhood youngsters. … Read more