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Flipkart’s latest Gudi Padwa campaign taps into a nostalgic household ritual while highlighting how shopping habits have evolved in the digital age. The ad revolves around a familiar scenario in Indian homes-when an important item goes missing during festival preparations and the youngest member of the family is sent running to the neighbourhood store. The … Read more
GAP has partnered with GRAMMY-nominated artist Young Miko for its Spring 2026 campaign titled “Sweats Like This.” The campaign highlights the brand’s GAPSweats collection through a music-driven storytelling format, featuring a refreshed version of Young Miko’s hit track “WASSUP.” By blending music, fashion and culture, GAP positions its sweats as a symbol of creativity, individuality … Read more
boAt and GIVA have joined forces for the ‘Wear Your Charm’ campaign, introducing the Chrome Ivory Premium Smartwatch, a product that blends technology with jewellery-inspired design. The campaign celebrates women who navigate everyday challenges with resilience, confidence, and individuality, positioning Chrome Ivory as an accessory that reflects personal charm and style. Video Link: https://www.instagram.com/reel/DVtHwIWD-Xw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At … Read more
Lakmé has introduced a new campaign titled ‘I Earned It’ to promote its latest product line, the Lakmé 9to5 Hya Beach Edit, a makeup range designed for women navigating busy, fast-paced lifestyles. The campaign stars actor and brand ambassador Aneet Padda and highlights how modern working women balance professional commitments with moments of personal relaxation. … Read more
F1 Academy has announced a global partnership with Sephora ahead of the 2026 racing season, naming the beauty retailer as both the Official Partner and Official Beauty Retail Partner of the championship. The collaboration aims to promote female empowerment, individuality, and confidence, while supporting emerging women drivers on the global motorsport stage. With operations in … Read more
Compass Communications has been appointed as the communications partner for Foundation for Culture, Arts and Literature (FOCAL), marking a new collaboration aimed at amplifying the organisation’s cultural initiatives. As part of the engagement, the agency supported the Dibrugarh University International Literature Festival (DUILF), organised by FOCAL in partnership with Dibrugarh University. The festival recently concluded … Read more
Bigg Boss Bangla is set to debut on Star Jalsha, with former Indian cricket captain Sourav Ganguly announced as the host. The show will be produced by EndemolShine India, part of Banijay Asia. The announcement was made at Eden Gardens during a cricket match hosted by Ganguly, attended by advertisers and media industry professionals. The … Read more
Huber & Holly has entered the impulse ice cream category with the launch of a new range called Cones & Candies, introducing ready-to-eat formats designed for on-the-go consumption. Known for its freshly churned ice creams and dessert offerings served through its scoop stores, the brand is now expanding beyond its outlet-based model to reach consumers … Read more
Centuary Mattresses marked World Sleep Day with a digital campaign titled “Better Moments Begin Here”, alongside a social initiative aimed at improving sleep comfort for vulnerable communities. As part of the initiative, the company donated 150 mattresses in Hyderabad to several institutions, including Devnar School for the Blind, DESIRE Society, Telangana State Model School, and … Read more
Consumer technology brand Dyson has appointed Omnicom Media Group to manage its global media planning and buying account, estimated to be worth around $500 million annually. The win followed a competitive multi-agency pitch managed by Ebiquity, with WPP Media and Publicis Media competing in the final round. Previously, the account was handled by IPG Mediabrands, … Read more
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