Newsroom 
Rising geopolitical tensions in West Asia are beginning to impact India’s consumer durables sector, with appliance manufacturers warning that a shortage of commercial LPG cylinders could disrupt the production of air conditioners just as the peak summer season approaches. According to a report by Business Standard, LPG-used in manufacturing processes such as brazing and powder-coating … Read more
Pepsi has onboarded rising actors Ahaan Panday and Aneet Padda for its latest brand campaign, reinforcing its long-standing connection with youth culture and emerging talent. Video Link: https://www.instagram.com/reel/DV0IIB-TN_s/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Ahead of the official campaign reveal, both actors teased fans on social media about the “biggest trailer yet.” The reveal turned out to be a Pepsi-branded vanity … Read more
BKT Tyres has launched a new brand campaign titled “Elevate Your Drive” as it expands into India’s on-highway tyre market. The campaign stars actor Ranveer Singh and will be rolled out across television and multiple media platforms. The campaign film presents Singh appearing as himself while narrating stories of individuals striving to move ahead in … Read more
Actor and entrepreneur Malaika Arora has entered the fashion accessories space with the launch of Maejoy, a new lifestyle brand developed in collaboration with Myntra and Exceed Entertainment. The brand has been created through Myntra’s B2B wholesale entity, Myntra Jabong India Private Limited (MJIPL), which will support design, product development and brand building. Maejoy debuts … Read more
The 23rd edition of the India Today Conclave is being held in New Delhi on March 13–14, 2026, bringing together leaders from politics, business, technology, and culture for two days of discussions on global and national developments. This year’s theme, “Year of Breakthroughs and Breakdowns,” reflects the rapidly changing global environment shaped by technological progress, … Read more
Swiss Beauty has partnered with quick commerce platform Zepto to mark the return of its popular Jelly Verse Glow Stick, combining the product restock with a hybrid AI-led and live-action brand film. The collaboration highlights how beauty brands are increasingly using quick commerce platforms to meet rising consumer demand for instant access to trending products. … Read more
Publicis Groupe has announced the acquisition of AdgeAI, a company specialising in creative measurement and content intelligence. The move is aimed at strengthening Publicis’ AI capabilities by integrating advanced analytics into its existing production and marketing technology infrastructure. AdgeAI’s platform helps brands and digital platforms analyse the performance of creative assets-especially video and digital content-using … Read more
Moneycontrol is set to host the second edition of the Global Wealth Summit 2026 on March 14 at the Jio World Convention Centre, Mumbai, bringing together global investors, policymakers and financial leaders to discuss the future of wealth creation. Presented by IDFC FIRST Bank, the summit will revolve around the theme “The Capital Reset – … Read more
The WARC Media 100 2026, a global benchmark that ranks the most awarded campaigns, agencies, brands and companies for media excellence, has named ‘Beauty Test Stops With Me’ as the world’s top campaign. Created by Mindshare Mumbai for Dove, the campaign addressed beauty biases in India’s matchmaking culture and encouraged mothers to challenge discriminatory beauty … Read more
Indian wearable brand Noise has introduced its new Master Series, signalling a strategic shift toward deeper research, premium design and global-level engineering in its product development. According to co-founder Amit Khatri, the initiative is not just a marketing label but a long-term framework aimed at setting higher internal benchmarks for the company’s future devices. A … Read more
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