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Karthik Shankar Promoted to Senior VP – Digital Investments & Partnerships at WPP Media

Karthik Shankar has been promoted to Senior Vice President – Digital Investments & Partnerships at WPP Media. With over 17 years of experience in digital advertising and programmatic technologies, Shankar has previously worked with organisations such as Amazon and GroupM. In his new role, he will focus on strengthening digital partnerships and investment strategies, leveraging … Read more

JSW Paints Rebrands Akzo Nobel India as JSW Dulux

Akzo Nobel India has officially been renamed JSW Dulux after receiving approval from the Ministry of Corporate Affairs (MCA). The decision marks a significant step in the transition of the paints business following JSW Paints’ acquisition of a majority stake in the company. According to a regulatory filing, the MCA issued a fresh Certificate of … Read more

Lenovo Highlights Display Quality with ‘Pixel Deficiency’ Campaign

Lenovo has launched a new digital campaign titled “Pixel Deficiency” to promote its monitor range in India and expand awareness of its display products beyond the brand’s well-known laptop category. At the centre of the campaign is a 45-second hero film that introduces a fictional condition called “Pixel Deficiency.” The concept humorously illustrates the problems … Read more

Induction Cooktops See Massive Demand Surge Amid LPG Shortage Concerns

Demand for induction cooktops has surged across India as households look for alternatives to liquefied petroleum gas (LPG) amid fears of supply disruptions linked to escalating geopolitical tensions in West Asia. The growing concern over cooking gas availability has triggered a sharp spike in sales of electric cooking appliances on major online and quick-commerce platforms. … Read more

Zomato Pilots High-Protein Cloud Kitchen ‘Ritual’ in Gurugram

Zomato is testing a new health-focused cloud kitchen brand called “Ritual” in Gurugram, targeting the rising demand for high-protein and nutrition-focused meals among urban consumers. The initiative is being launched in partnership with Massive Restaurants. According to reports, the new concept focuses on providing protein-rich and health-oriented food options for fitness-conscious consumers. The menu includes … Read more

Duroflex Highlights India’s Sleep Crisis in World Sleep Day Campaign

Duroflex has launched a striking print campaign for World Sleep Day, drawing attention to the growing sleep deficit among Indians. Built around the powerful line “Mars is closer than your bed,” the campaign highlights the paradox of a rapidly progressing nation that still struggles with adequate rest. The campaign points out that while India has … Read more

Yes Madam Brings Back ‘Chota Don’ in Nostalgia-Driven Campaign with Rajpal Yadav

Home salon and wellness platform Yes Madam has launched a new digital campaign featuring actor Rajpal Yadav and influencer Tanya Mittal. The campaign revives Yadav’s popular ‘Chota Don’ character from the 2007 Bollywood film Partner, using humour and nostalgia to highlight the convenience and reliability of the brand’s services. Produced in collaboration with Footloose Films, … Read more