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Dainik Bhaskar Group has appointed Ameet Dhanda as Mumbai Branch Head – Corporate Business. With over two decades of experience, he will lead the corporate revenue function in the city, focusing on strengthening strategic partnerships, driving client growth, and building scalable, solution-led offerings to accelerate the group’s presence in a key market.
AbhiBus, the bus booking arm of ixigo, has launched a refreshing new campaign featuring dance icon Prabhu Deva – and its central metaphor is as literal as it gets: a fully transparent bus. The campaign tackles one of the most common pain points in bus travel – not knowing what you’re actually booking. Through a … Read more
Standard Chartered has appointed Shanu Singh as Head of Marketing for its Wealth & Retail Banking business in India. With close to two decades of experience, she brings deep expertise in driving brand growth and customer engagement. This move reinforces the bank’s focus on strengthening its marketing leadership in a key market.
Popeyes India has appointed Rashmika Mandanna as its brand ambassador and launched a new campaign titled BORING vs BOLD, taking direct aim at conventional fried chicken with the rallying call: Boring Hatao. Bold Ko Laao. The television and digital campaign, currently live in South India, positions Popeyes’ Louisiana-inspired fried chicken as the flavourful alternative to … Read more
Panini has partnered with Instamart to launch the FIFA 365 Adrenalyn XL 2026 trading card collection in India, marking the brand’s official entry into the Indian market for licensed football collectibles. The collection is now live on the quick-commerce platform under the Toys & Games and Stationery categories, distributed in partnership with Dream Theatre and … Read more
Samsung India has joined hands with HYBE India to launch Show Them How It’s Done #withGalaxy – a nationwide campaign designed to give aspiring young women a credible platform to showcase their talent through auditions and content creation. Video Link: https://www.instagram.com/reel/DXqlyhqCNMu/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the centre of the initiative are Galaxy Audition Studios, set up across 10 … Read more
BidVid has appointed Priya Bhatia as Chief Revenue Officer for the APAC region. In her new role, she will lead the company’s revenue strategy, drive business expansion, and strengthen its market presence across key Asia-Pacific markets. The move underscores BidVid’s focus on accelerating growth and scaling its regional operations.
Lux has named Rashmika Mandanna its newest brand ambassador, adding her to a storied lineage that runs from Madhubala and Hema Malini to Aishwarya Rai and Katrina Kaif. For a soap brand whose identity has always rested on the aspirational pull of a singular celebrity face, the appointment makes obvious sense. Rashmika is arguably the … Read more
Mirchi has launched a new show on its digital platform Mirchi Plus, titled HomeMade: The Journey from a House to a Home – a five-episode series that explores what the idea of home truly means to the people who have built, bought, or simply longed for one. Hosted by Rajesh Kumar, the show takes a … Read more
Instagram is testing a new optional label that would allow users to identify themselves as “AI creators,” signalling when their content is generated or significantly modified using artificial intelligence. The label is designed to appear across profiles, posts, and Reels – offering viewers more direct context than the platform’s existing “AI info” tags, which only … Read more
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