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boAt and GIVA Launch Chrome Ivory Smartwatch Collaboration

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boAt has partnered with fine jewellery brand GIVA to introduce the Chrome Ivory, a premium smartwatch that merges wearable technology with jewellery-inspired elegance. Designed specifically for modern women, the collaboration brings together boAt’s expertise in smart devices and GIVA’s craftsmanship in silver jewellery to create a product that is both stylish and functional. The Chrome Ivory smartwatch features a 1.7-inch … Read more

Kenya Unveils ‘Experience Wonder’ Campaign to Elevate Global Tourism Appeal

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Kenya has introduced a new global tourism campaign titled ‘Experience Wonder’, aimed at strengthening its international tourism profile and attracting a new generation of travellers. The campaign was officially unveiled at ITB Berlin 2026, one of the world’s largest travel trade events, and forms part of the broader destination branding platform “Origin of Wonder.” The … Read more

Matrix Taps KATSEYE to Lead ‘Hairography’ Movement in New Global Campaign

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Professional haircare brand Matrix has announced global music group KATSEYE as its new global brand ambassador, marking a major collaboration that blends beauty, music and performance culture. The partnership will headline Matrix Moves, a global campaign set to roll out through 2026, highlighting the dynamic relationship between hair, movement and stage performance. At the heart … Read more

Reliance Consumer Partners Fazer to Bring Premium European Chocolates to India

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Reliance Consumer Products Limited has signed a strategic memorandum of understanding with Finnish food company Fazer to manufacture and distribute premium chocolates in India, marking a major step in the company’s expansion within the fast-growing confectionery segment. The agreement establishes a long-term partnership in which Fazer’s premium chocolate brands will be produced and marketed in … Read more

Ogilvy India Brings Humour to Investing with PhonePe Mutual Funds Campaign

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Mumbai: Ogilvy India has rolled out a new humour-driven campaign for PhonePe Mutual Funds, designed to make investing feel simpler and more approachable for everyday Indians. Through culturally relatable storytelling and light-hearted humour, the campaign encourages people to start their investment journey with confidence. As more consumers turn to digital platforms for financial services, PhonePe … Read more

Ashok Leyland Teams Up with Chennai Super Kings as Official Sponsor

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Ashok Leyland, the flagship commercial vehicle manufacturer of the Hinduja Group, has announced a strategic partnership with five-time IPL champions Chennai Super Kings (CSK), becoming the team’s official sponsor for the upcoming season. As part of the association, the Ashok Leyland logo will feature on the front right chest of CSK’s iconic yellow jersey. The … Read more

Prime Video Sets March 13 Premiere for Tamil Comedy-Drama Local Times

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Prime Video has announced March 13 as the global premiere date for its upcoming Tamil Original comedy-drama series Local Times. The seven-episode show will stream in India and across 240 countries and territories worldwide in Tamil with English subtitles, exclusively on the platform. The series stars Rishikanth, Abdool Lee, Maurish Dass, Adwitha Arumugam, R. Pandiarajan, … Read more

Apple Unveils M4-Powered iPad Air Bringing AI Power and Pro-Level Performance to More Users

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Apple has officially unveiled the new iPad Air powered by the M4 chip, bringing a major leap in performance, AI capabilities and connectivity while keeping the same starting price. Designed for students, creators, professionals and gamers, the latest iPad Air combines power and versatility in a sleek portable form. The device is available in two … Read more

NDTV Launches Datafy to Strengthen Data-Driven Journalism

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Indian news network NDTV has introduced Datafy, a new platform focused on data-driven journalism and storytelling. The initiative aims to bring evidence-based analysis to the forefront of news reporting at a time when public discourse is often shaped by opinion-led narratives and ideological divides. The platform has been developed as a technology-powered editorial engine designed … Read more

Vi Partners with Chennai Super Kings as Official Communications Sponsor

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Telecom operator Vi has announced a three-year partnership with Chennai Super Kings, becoming the team’s official communications partner for the upcoming cricket seasons. As part of the association, Vi’s logo will appear on the leading leg of the CSK team uniform. The collaboration marks a strategic move by the telecom brand to strengthen its connection … Read more

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