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Klook India taps Farah Khan to spotlight a new way to revisit travel

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Klook India has launched its summer campaign featuring Farah Khan, focusing on how travellers are rethinking repeat holidays. Video Link: https://www.instagram.com/reel/DXs8-RhEljb/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set in Singapore, the campaign follows Khan revisiting a familiar destination alongside her chef Dilip, who is experiencing the city for the first time. This contrast between familiarity and discovery drives the narrative, highlighting … Read more

Confiance Communications takes on Libertario Coffee India mandate

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Confiance Communications has been appointed as the strategic communications partner for Libertario Coffee India, as the brand looks to expand its footprint in India’s growing specialty coffee market. Rooted in Colombia, Libertario Coffee Co. & Roasters operates across the coffee value chain-from production and exporting to hospitality. The brand is also linked to La Palma … Read more

Fevicol’s Kursi Pe Nazar carries forward Piyush Pandey’s legacy

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Fevicol has unveiled its latest television commercial, “Kursi Pe Nazar,” built on a simple yet powerful cultural insight-the symbolic weight of the “kursi” in Indian life. Video Link: https://www.instagram.com/reel/DXs2hjZjNeE/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by Piyush Pandey, the film is being regarded as his final creative association with the brand. True to Fevicol’s storytelling legacy, the campaign draws from … Read more

Glitchez on Myntra FWD taps CarryMinati to connect with Gen Z

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Glitchez on Myntra FWD has rolled out a new campaign featuring CarryMinati, aiming to capture Gen Z attention through humour, style and cultural relevance. Built around the punchline “Drip so lethal, it feels illegal,” the campaign leans into the intersection of fashion, entertainment and internet culture. With India’s Gen Z population estimated at nearly 400 … Read more

Adobe completes Semrush acquisition to boost AI driven marketing capabilities

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Adobe has completed its acquisition of Semrush, strengthening its position in the evolving landscape of AI-led brand discovery and customer engagement. The move reflects a broader shift in how consumers interact with brands. As AI interfaces and intelligent agents increasingly guide search, evaluation and purchase decisions, discoverability has become a critical challenge for marketers. Adobe … Read more

Himalaya BabyCare introduces soothing powder for sensitive skin

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Himalaya BabyCare has launched a new soothing baby powder designed specifically for newborns and babies with sensitive skin, expanding its portfolio in the specialised baby care segment. The product, introduced by Himalaya Wellness Company, is formulated with ingredients such as frankincense oil, wheat germ and yashad bhasma. According to the brand, the combination is intended … Read more

Broadway brings culture-first retail experience to Pune with SoCheers campaign

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Broadway has entered Pune with a new store at KOPA Mall, backed by a culture-led campaign conceptualized by SoCheers. Video Link: https://www.instagram.com/reel/DWT1Z2JAY2l/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Instead of a conventional retail launch, the campaign leaned heavily into the city’s cultural rhythm. At its centre was a striking street activation that transformed a zebra crossing into an interactive runway-inviting passersby … Read more

Mirinda refreshes brand identity with Smile Please campaign

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Mirinda has introduced a new global platform titled “Smile Please,” alongside a refreshed visual identity aimed at strengthening its appeal among younger consumers. The update, developed by PepsiCo’s in-house design and innovation team, features brighter visuals, refreshed typography, and updated packaging elements. While the look has evolved, the brand continues to retain its signature vibrant … Read more

Mumbai Indians take off with Malaysia Airlines collaboration

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In a move that blends aviation with cricket fandom, Malaysia Airlines has unveiled a striking new aircraft livery in collaboration with Mumbai Indians-turning a long-haul jet into a flying celebration of one of cricket’s most iconic teams. The design, showcased on an Airbus A330-300, fuses Mumbai Indians’ signature blue-and-gold palette with the airline’s branding. It … Read more

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