Mirinda has introduced a new global platform titled “Smile Please,” alongside a refreshed visual identity aimed at strengthening its appeal among younger consumers.
The update, developed by PepsiCo’s in-house design and innovation team, features brighter visuals, refreshed typography, and updated packaging elements. While the look has evolved, the brand continues to retain its signature vibrant colour palette, ensuring familiarity while signaling change.
At the heart of the campaign is a focus on everyday, light-hearted moments and positive interactions. The “Smile Please” platform is designed to cut through daily noise by encouraging small, joyful pauses-positioning Mirinda as a drink that complements fun, spontaneous experiences.
The rollout will extend across international markets, reflecting PepsiCo’s broader strategy of building culturally relevant and emotionally engaging beverage brands. Company leadership highlighted that the initiative aligns with evolving consumer expectations, where relatability and optimism play a key role in brand connection.
As part of the campaign, Mirinda will also introduce “Smile Chain,” an influencer-led digital activation aimed at driving social engagement and amplifying the campaign’s message across platforms.
With this refresh, Mirinda reinforces its identity as a bold, playful brand while adapting to a more experience-driven, socially connected audience-turning simple moments into reasons to smile.
