Consumer electronics brand Cellecor Gadgets has unveiled its brand film for “Gali Gali Cellecor,” kicking off an integrated festive campaign built around deepening its presence in India’s smaller towns.
The film follows a couple bringing home a new Cellecor TV in a branded auto-rickshaw, arriving at a home already fitted out with other Cellecor products – a washing machine, refrigerator and air fryer. It marks the first phase of a larger rollout, with city-specific activations, mass media, digital, regional content, influencer partnerships and on-ground activities to follow.
Approaching its 10-year milestone, Cellecor currently runs over 600 SKUs across nearly one lakh retail touchpoints, with ambitions to hit 5,000 distributors and five lakh touchpoints by 2028, and Rs 5,000 crore in revenue by 2030.
Jubin Rawal, CMO, Cellecor Gadgets, said the campaign is designed to push the brand deeper into Tier 2, Tier 3 and emerging markets, using regional jingle adaptations, on-ground formats like “Kitchen Champions” and “Gali vs Gali,” and hyper-local storytelling to make the brand feel truly rooted.
The film and jingle were created by Abstract Films, which said the goal was building a sound and look equally at home in a metro or a small town.
