What began as a small hand-ground chocolate shop in Birmingham has grown into one of India’s most emotionally resonant brands. John Cadbury’s venture, later expanded by sons George and Richard into the model town of Bournville by 1879, formally entered India on 19 July 1948 – eventually building manufacturing roots across Thane, Induri, Malanpur, Hyderabad, … Read more
Consumer electronics brand Cellecor Gadgets has unveiled its brand film for “Gali Gali Cellecor,” kicking off an integrated festive campaign built around deepening its presence in India’s smaller towns. The film follows a couple bringing home a new Cellecor TV in a branded auto-rickshaw, arriving at a home already fitted out with other Cellecor products … Read more
Ugaoo has brought together father-son duo Jackie and Tiger Shroff for a campaign that plays on humour to reframe “plant parenting” as an easier, more relatable idea. The film leans on Jackie Shroff’s well-known love for plants, imagining Tiger’s childhood as a lifelong competition for his father’s attention – with Tiger’s backflips, bodybuilding and flexibility … Read more
Moksh Chopra is set to join Taco Bell International as Market Lead, Indian Subcontinent, effective September 7, 2026. Currently General Manager at KFC India & Partner Countries, Moksh brings 16 years of experience with Yum! Brands and has played a key role in KFC’s growth and culture.
A celebrity in white, seated in a vanity room, humming through a skincare routine – it’s a scene Foxtale made familiar with Shah Rukh Khan. Now skincare brand Molecular has recreated it almost beat for beat, minus one crucial ingredient: the actual celebrity. Link: https://www.instagram.com/reel/DclfLuhsjib/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA== Molecular’s new film stars SRK lookalike Ibrahim Qadri in a … Read more
Dhaval Patel has joined Starcom as Senior Director – Buying, where he will focus on E-commerce and Quick Commerce. Prior to this, he served as Associate Vice President, Marketplace and Partnerships, India at WPP Media.
Lay’s has launched “Lay’s Kholo, Ranbir Se Milo,” a six-week consumer contest that gives buyers of eligible ₹20 packs a shot at prizes ranging from gadgets to a face-to-face meeting with brand ambassador Ranbir Kapoor. The mechanic is built around neighbourhood retail: consumers buy an eligible pack from participating stores, then scan a QR code … Read more
The EPIC Company, formerly IN10 Media Network, has acquihired GenAI-native storytelling studio The Dosa Studios to scale its generative AI operations. The Dosa Studios’ co-founders, Anwar Khan and Annanyaa Nautiyal, along with key members of the studio’s GenAI team, will join EPIC AI Lab, the company’s co-creation space dedicated to generative AI-led content and storytelling. … Read more
Vijay Sales, India’s leading omni-channel electronics retail chain, has announced cricketing legend Rahul Dravid as its brand ambassador, bringing together two names built on decades of trust =- one in technology retail, the other synonymous with integrity, consistency and dependability. For over five decades, Vijay Sales has positioned itself as more than just a place … Read more
In a clever piece of out-of-home creativity timed to Krishna Janmashtami, Amul Masti Dahi and Flipkart Minutes have teamed up on a billboard that literally climbs off the frame and onto the street. Titled “Maakhanchor Bane MaStikhoR,” the campaign puns on Lord Krishna’s famous nickname – Maakhanchor, or butter thief – fusing it with Amul’s … Read more