Prashant Halbe has stepped into the role of Head of Brand at Pronto. Bringing his passion for creativity, design and consumer thinking, he looks forward to contributing to the brand’s next chapter. Halbe also expressed excitement about building on the strong foundation created by Anjali, Dipika and the wider team.
Balaji Telefilms has struck a partnership with YouTube to launch five original shows, spanning 200 episodes, marking a significant digital-first push for the production house. The slate blends returning favourites with fresh titles: Haq Se Season 2 and Kehne Ko Humsafar Hai Season 4 will return, alongside new project Phir Pyar Ki Yeh Kahani Suno … Read more
Warner Bros. Discovery is shutting down its standalone discovery+ app in India, with the platform set to fully discontinue on November 3, 2026. New subscriptions through the app and third-party providers stopped from September 3. For monthly subscribers, auto-renewal will halt starting October 3, with access continuing until each user’s next billing date. Annual subscribers … Read more
Haier Appliances India has renewed its association with Bigg Boss Hindi, coming on board as associate sponsor for the show’s landmark 20th season, which premieres September 6 on JioHotstar. As part of the deal, Haier’s refrigerators and LED TVs will be placed directly inside the Bigg Boss house. The lineup includes a 630-litre side-by-side refrigerator, … Read more
Pocket Entertainment is making a second run at short-form drama, launching Pocket Saga just two months after shutting down its earlier bet, Pocket TV, according to Moneycontrol. Pocket Saga builds on Pocket Toons, the company’s AI-first comics venture from February 2025, and now leans into animated, anime-style and AI-generated adaptations of existing Pocket FM stories … Read more
Mayank Singh has joined Yum! Brands as Associate Director Marketing – KFC. In his new role, he will be responsible for driving KFC’s marketing initiatives and strengthening the brand’s growth strategy in the market.
Flipkart has entered India’s booming microdrama space, partnering with Tencent-backed Pratilipi and content studio Terribly Tiny Tales (TTT) to launch scripted short-form content inside its shopping app, according to The Economic Times. The new vertical, called Drama, sits within Flipkart’s ‘Play’ section alongside Explore, its existing content-driven discovery platform. Currently, the feed features series from … Read more