Helios Luxe, the luxury watch boutique chain from the House of Titan, has brought on actor and producer John Abraham as narrator for its new campaign, “Stories That Deserve Your Time”. The campaign invites consumers to look beyond the watch and discover the ideas, philosophies and creative visions behind distinctive watch brands, shifting the conversation from product features to the stories that define each one.
Rahul Shukla, Vice President and Chief Sales and Marketing Officer, Watches Division, Titan Company Limited, said time is the one luxury no one can buy more of, so anything asking for it must be worth it. Most people ask what a watch does; the campaign asks what it stands for. Each brand at Helios Luxe was born from conviction, whether a rebel’s streak, a love for the ancient or the ambition to build in India for the world. These stories rarely appear on the dial and instead hide in details like a hand-painted dial, an unexpected crown or a mechanical calibre. He called John the natural choice, as he loves machines and understands engineering.
John Abraham said he has always been fascinated by what makes a machine tick, and that a watch tells time but can also reveal the mind that made it.
The campaign will unfold as a series of films, starting with lead films introducing the world of stories at Helios Luxe. Individual brand films will follow, along with pieces on design, horology and heritage. The campaign film is live now.
