The agency will drive EMOMEE’s communications, digital and social strategy as the homegrown kids’ IP expands across streaming, licensing, consumer products, live experiences and global markets.
Children’s entertainment IP EMOMEE has appointed Maars Communicates as its strategic communications partner in India, as the homegrown property prepares for its next phase of growth.
The mandate comes soon after EMOMEE’s Netflix debut with EMOMEE: Big Skills for Little Ones, Minis, a 20-episode series featuring 11-minute stories focused on life skills including confidence, kindness, curiosity, emotional intelligence, resilience and problem-solving.
As part of the mandate, Maars Communicates will lead EMOMEE’s PR and communications strategy, alongside social media and digital marketing. The agency will build narratives across business, entertainment, lifestyle, parenting, education and digital media.
The partnership will support EMOMEE’s expansion into streaming, consumer products, licensing, live experiences and international markets. Maars will also work on strengthening the profiles of founders Pooja Jauhari and Varun Duggirala, while positioning EMOMEE as an Indian-origin children’s IP with global ambitions.
Mausam Shah, founder and director-PR, Maars Communicates, said the agency aims to build a differentiated narrative around EMOMEE’s growth and international ambitions.
Aayush Shah, co-founder and director-Digital & Business Development, Maars Communicates, highlighted the IP’s combination of entertainment and life-skill learning as a key strength.
Pooja Jauhari, founder and CEO, EMOMEE, said communications would be central to articulating the company’s vision of creating a global children’s franchise from India.
Maars Communicates has previously worked with MX Player, EPIC Channel, IVM Podcasts and Billboard India, along with properties such as Lux Golden Rose Awards, WindMill Festival and PetFed.
