Featuring Sharvari and Sheeba Chaddha, the latest campaign uses a relatable mother-daughter moment to showcase Nykaa Now’s quick-delivery proposition.

Nykaa has rolled out a new campaign for its quick-commerce beauty service, Nykaa Now, featuring actor Sharvari alongside Sheeba Chaddha. The campaign takes a light-hearted approach to a familiar beauty crisis while spotlighting the platform’s promise of getting beauty essentials delivered in as little as 30 minutes.

Video: https://www.instagram.com/reel/DcdGvUxNb6T/?igsi=YnNyM3Z6Z3RzeHhs

The film opens with Sharvari at a family celebration, where an emotional moment leaves her makeup smudged. What follows is a typically candid exchange with her on-screen mother, played by Sheeba Chaddha, who wastes no time commenting on her daughter’s beauty choices.

With the situation calling for an immediate solution, Sharvari turns to Nykaa Now to order the products she needs. The narrative blends everyday family banter with a relatable beauty emergency, allowing the brand to demonstrate its convenience without making the product proposition feel overly functional.

At the heart of the campaign is the idea that beauty needs do not always come with advance notice. Whether it is a makeup mishap before an event or a forgotten essential, Nykaa Now aims to provide consumers with a faster way to access their beauty requirements.

The service offers a broad selection of beauty products, with deliveries beginning from 30 minutes, depending on availability and location.

Through its latest communication, Nykaa continues to strengthen the Nykaa Now proposition by combining its beauty expertise with the immediacy associated with quick commerce. The campaign also uses the familiar mother-daughter relationship to add humour and relatability to the brand’s latest message.