Shirley Coses Dsilva has been elevated to lead Asia Pacific Commercial Communications at Lenovo, after four years as Head of Communications for Lenovo India, taking on a broader regional mandate.
Abhishek Mathur has been promoted to Director – Digital Buying at Publicis Groupe. He brings expertise across Search, Social, Display and Programmatic, currently working with Automobile and Mobile category brands.
Featuring Sharvari and Sheeba Chaddha, the latest campaign uses a relatable mother-daughter moment to showcase Nykaa Now’s quick-delivery proposition. Nykaa has rolled out a new campaign for its quick-commerce beauty service, Nykaa Now, featuring actor Sharvari alongside Sheeba Chaddha. The campaign takes a light-hearted approach to a familiar beauty crisis while spotlighting the platform’s promise of … Read more
The agency will drive EMOMEE’s communications, digital and social strategy as the homegrown kids’ IP expands across streaming, licensing, consumer products, live experiences and global markets. Children’s entertainment IP EMOMEE has appointed Maars Communicates as its strategic communications partner in India, as the homegrown property prepares for its next phase of growth. The mandate comes soon after EMOMEE’s Netflix … Read more
Dipika Kapoor joins Network18 as National Digital Strategy, IPs Head for the Indian Language Cluster, set to lead new digital products and IP creation across content, technology, and community.
Ruder Finn India has appointed Sanyukta Dutta as Chief Strategy Officer. She will lead the Strategy Office, working across the client portfolio to identify growth opportunities and drive long-term strategic advantage.
Creator18, the creator-led platform and Network18 venture, is strengthening its leadership team as it looks to scale its talent roster and develop creator-driven intellectual properties (IPs) for India’s growing creator economy. The platform is led by Anurag Iyer as CEO, who brings more than 15 years of experience across the creator economy, digital media, content monetisation … Read more
Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch a limited-edition makeup collection inspired by the Harry Potter universe, bringing the popular entertainment franchise into the beauty category. The collaboration combines Swiss Beauty’s focus on trend-led products with the nostalgia and visual identity associated with the wizarding world. Designed for beauty … Read more
SunBridge Consumers has teamed up with actor and entrepreneur Mira Kapoor for a new digital campaign promoting four of its brands – Frooney, LifeJoy, KidZola and AlphaKid – with a focus on ingredient awareness and informed food choices. The campaign features Kapoor in relatable family settings, using everyday conversations to highlight the importance of understanding what goes … Read more
OpenAI has launched ChatGPT Ads in India, bringing sponsored content to one of its largest and fastest-growing markets as the company expands its advertising business. The rollout will initially cover logged-in adult users on ChatGPT’s Free and Go plans, while Plus, Pro, Business, Enterprise and Education users will continue to have an ad-free experience. ChatGPT Go is … Read more