Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch a limited-edition makeup collection inspired by the Harry Potter universe, bringing the popular entertainment franchise into the beauty category.

The collaboration combines Swiss Beauty’s focus on trend-led products with the nostalgia and visual identity associated with the wizarding world. Designed for beauty enthusiasts, Harry Potter fans and collectors, the collection features distinctive packaging, innovative textures and multi-dimensional finishes inspired by Hogwarts houses, iconic symbols and spells.

The range aims to go beyond conventional beauty products by creating a collectible experience that brings together makeup, fandom and self-expression. Each product incorporates elements of the Harry Potter universe while retaining Swiss Beauty’s emphasis on contemporary beauty trends and formulations.

Vikram Sharma, SVP and head of APAC Consumer Products, Warner Bros. Discovery, said India remains an important growth market for the company, with beauty emerging as a significant licensing opportunity. He added that the partnership allows Harry Potter fans to engage with the franchise through a new category while helping Swiss Beauty connect with new audiences.

Mohit Goyal, co-founder and director, Swiss Beauty, said the collection reflects the brand’s focus on innovation and culturally relevant collaborations. The brand aims to combine performance-led formulations with imaginative storytelling to create products that encourage curiosity and self-expression.

Shalini Kochar, AVP marketing, Swiss Beauty, said today’s beauty consumers increasingly seek products that offer experiences and stories alongside functionality. She added that the collaboration is designed to drive discovery, conversation and engagement among a new generation of beauty consumers.

The limited-edition range brings together beauty, nostalgia and fandom, creating a collectible offering for both makeup enthusiasts and Harry Potter fans.