Priyanka Chopra Jonas has been inducted into Rolex’s roster of Testimonees, marking a significant addition to her portfolio of global brand partnerships and reinforcing her standing as one of India’s most internationally recognised stars.
The actor-producer already represents luxury houses Bvlgari and Bentley Motors, and now joins Rolex’s distinguished circle of film industry ambassadors, a group that includes James Cameron, Leonardo DiCaprio, Zendaya, Martin Scorsese and Jia Zhang-Ke.
In its profile, Rolex traced Chopra Jonas’s journey from her Miss World win in 2000 through a career spanning Indian cinema and Hollywood, spotlighting her National Film Award-winning work, her milestone as the first South Asian woman to lead an American network drama in 2015, and her expanding footprint as a producer. The brand pointed to projects including Netflix’s Oscar-nominated The White Tiger, which she also produced, alongside Heads of State and The Bluff. Through her production house, Purple Pebble Pictures, she has backed Born Hungry, the Oscar-nominated short film Anuja, and the Oscar-nominated documentary To Kill A Tiger.
The Rolex appointment arrives as Chopra Jonas continues building her global profile, both on screen and through humanitarian work. Her long association with UNICEF, first as National Ambassador for UNICEF India and later as a Goodwill Ambassador, has centred on education, child rights and gender equality, contributions that have also earned her the Padma Shri.
She remains busy professionally as well, currently filming S.S. Rajamouli’s Varanasi while continuing her run of international work following Quantico, Citadel and The Bluff.
