Slurrp Farm, the leading millet-based kids’ food brand under Wholsum Foods, has launched a heartwarming new campaign titled ‘Real Food. Really Easy.’ – a celebration of real-life parenting, fuss-free meals, and the everyday chaos that surrounds mealtimes.

At the centre of the campaign is a simple but powerful message: mealtimes don’t need to be flawless to be fulfilling. The campaign film shows real families in their kitchens – laughing, cooking together, and navigating the unpredictability of kids at the table. It highlights imperfect pancakes, sticky fingers, and the kind of joy that only comes with shared meals made with love.

With the rise of ‘perfect’ parenting narratives on social media, Slurrp Farm’s campaign offers a refreshing shift. “This is for every parent who’s reheated the same meal three times or eaten cold leftovers,” said Meghana Narayan and Shauravi Malik, co-founders of Slurrp Farm. “We built this brand to make nutritious, junk-free food easy and enjoyable – not aspirational. If it’s healthy, quick to make, and actually gets eaten, that’s a win.”

Ankit Kapoor, Chief Marketing Officer at Wholsum Foods, added, “We wanted to speak to the reality of modern parenting – not the filtered version. With this campaign, we’re putting taste, comfort, and clean ingredients ahead of perfection.”

The campaign will run across digital platforms and social media, with snackable stories and content featuring Slurrp Farm’s easy-to-prepare, kid-loved recipes. Conceptualised by Vaani Arora and directed by Angshuman Ghosh, the film was produced by Paper Planes, bringing to life the brand’s mission of honest food for real families.