Ventes Avenues and SuperCTV have partnered with Xiaomi PatchWall to build Connected TV (CTV) advertising solutions tailored for the Indian market.
The collaboration combines three strengths: Xiaomi PatchWall’s smart TV platform reach, SuperCTV’s CTV technology, and Ventes Avenues’ ad-tech and market operations expertise. Together, the companies will develop the technology, platform integrations and advertising capabilities needed to enable brand placements across the PatchWall ecosystem.
Under the arrangement, SuperCTV and Ventes will handle the technology and advertising infrastructure, while Ventes takes exclusive charge of advertiser and agency partnerships, market development, and campaign activation for PatchWall’s Masthead inventory in India. The move comes as CTV adoption picks up pace in the country, with more brands looking to tap into smart TV advertising.
Balamurugan Mani, CEO & Co-founder of Ventes Avenues, called the tie-up a key step in building a technology-led CTV offering for India, noting that Xiaomi’s trusted smart TV ecosystem positions it well within the country’s evolving CTV landscape. He said Ventes aims to deliver large-screen brand experiences that balance viewer experience, brand safety and measurable value for advertisers.
Yan Han, Head of Overseas TV Internet Business at Xiaomi PatchWall, emphasised keeping brand communication on the platform premium and aligned with the home-screen experience as CTV consumption grows.
Gavin Hou, General Manager of SuperCTV, added that the partnership will focus on platform integrations and technical capabilities to deliver scalable, high-quality CTV advertising formats built specifically for the television screen.
