Telecom operator Vi has announced a three-year partnership with Chennai Super Kings, becoming the team’s official communications partner for the upcoming cricket seasons.

As part of the association, Vi’s logo will appear on the leading leg of the CSK team uniform. The collaboration marks a strategic move by the telecom brand to strengthen its connection with cricket audiences and enhance its cultural relevance through one of India’s most popular sporting platforms.

Under the agreement, Vi will activate the partnership across multiple touchpoints including digital platforms, in-stadium engagements and fan-focused experiences. The initiative is designed to bring CSK supporters and cricket fans closer to the team through a variety of activities.

Fans can expect on-ground activations, opportunities to meet players, official signed merchandise and match tickets for Vi users. These initiatives aim to create memorable experiences for cricket enthusiasts while showcasing the brand’s connectivity services.

According to Avneesh Khosla, cricket plays a significant role in India’s cultural landscape by bringing communities together. He noted that the partnership with CSK reflects shared values of passion, performance and resilience while enabling fans to stay connected to the sport they love.

K. S. Viswanathan welcomed Vi to the Super Kings family and highlighted the alignment between the brand’s strong digital reach and CSK’s efforts to engage with fans and nurture future cricket talent through the Super Kings ecosystem.

Through this collaboration, both organisations aim to create deeper fan engagement and deliver immersive cricket experiences on and off the field.