Day: March 5, 2026

Innocean India has launched a new campaign for the iconic beverage RoohAfza, reinforcing the brand’s identity through the message “RoohAfza. A Timeless Classic.” Developed in collaboration with Hamdard Foods India, the campaign highlights the drink’s long-standing presence in Indian homes and its strong cultural connection across generations. The campaign is rooted in the insight that … Read more

The World Gold Council has introduced the second phase of its flagship campaign, The Moment is Gold, with the launch of The Moment is Gold 2.0. The new chapter aims to strengthen gold’s relevance in contemporary lifestyles by presenting it as a meaningful expression of personal milestones and everyday achievements rather than a purchase limited … Read more

Asian Paints has released a new episode of Where The Heart Is Season 9, offering viewers an intimate look inside the Delhi home of India men’s head coach Gautam Gambhir and his wife Natasha Gambhir. The episode showcases a thoughtfully designed residence that reflects calm, balance and deeply personal choices. Located in a quiet, tree-lined … Read more

Marico has launched a new integrated campaign for Parachute Advansed Gold Coconut Hair Oil ahead of Holi, bringing a fresh perspective to the festival of colours. The campaign focuses on encouraging people to enjoy Holi without hesitation by highlighting the protective benefits of hair oiling before playing with colours. Conceptualised by Tonic Worldwide, the campaign … Read more

Rapido has officially launched Ownly, its standalone food delivery platform, in Bengaluru, introducing a new approach to food delivery pricing. The launch follows the company’s earlier announcement about entering the food delivery space with a restaurant-focused model designed to reduce high platform commissions. Ownly operates on a zero-commission structure, meaning restaurants are not charged platform … Read more