Kenya has introduced a new global tourism campaign titled ‘Experience Wonder’, aimed at strengthening its international tourism profile and attracting a new generation of travellers. The campaign was officially unveiled at ITB Berlin 2026, one of the world’s largest travel trade events, and forms part of the broader destination branding platform “Origin of Wonder.” The … Read more
Professional haircare brand Matrix has announced global music group KATSEYE as its new global brand ambassador, marking a major collaboration that blends beauty, music and performance culture. The partnership will headline Matrix Moves, a global campaign set to roll out through 2026, highlighting the dynamic relationship between hair, movement and stage performance. At the heart … Read more
Reliance Consumer Products Limited has signed a strategic memorandum of understanding with Finnish food company Fazer to manufacture and distribute premium chocolates in India, marking a major step in the company’s expansion within the fast-growing confectionery segment. The agreement establishes a long-term partnership in which Fazer’s premium chocolate brands will be produced and marketed in … Read more
Mumbai: Ogilvy India has rolled out a new humour-driven campaign for PhonePe Mutual Funds, designed to make investing feel simpler and more approachable for everyday Indians. Through culturally relatable storytelling and light-hearted humour, the campaign encourages people to start their investment journey with confidence. As more consumers turn to digital platforms for financial services, PhonePe … Read more
Ashok Leyland, the flagship commercial vehicle manufacturer of the Hinduja Group, has announced a strategic partnership with five-time IPL champions Chennai Super Kings (CSK), becoming the team’s official sponsor for the upcoming season. As part of the association, the Ashok Leyland logo will feature on the front right chest of CSK’s iconic yellow jersey. The … Read more
Prime Video has announced March 13 as the global premiere date for its upcoming Tamil Original comedy-drama series Local Times. The seven-episode show will stream in India and across 240 countries and territories worldwide in Tamil with English subtitles, exclusively on the platform. The series stars Rishikanth, Abdool Lee, Maurish Dass, Adwitha Arumugam, R. Pandiarajan, … Read more
Apple has officially unveiled the new iPad Air powered by the M4 chip, bringing a major leap in performance, AI capabilities and connectivity while keeping the same starting price. Designed for students, creators, professionals and gamers, the latest iPad Air combines power and versatility in a sleek portable form. The device is available in two … Read more
Indian news network NDTV has introduced Datafy, a new platform focused on data-driven journalism and storytelling. The initiative aims to bring evidence-based analysis to the forefront of news reporting at a time when public discourse is often shaped by opinion-led narratives and ideological divides. The platform has been developed as a technology-powered editorial engine designed … Read more
Telecom operator Vi has announced a three-year partnership with Chennai Super Kings, becoming the team’s official communications partner for the upcoming cricket seasons. As part of the association, Vi’s logo will appear on the leading leg of the CSK team uniform. The collaboration marks a strategic move by the telecom brand to strengthen its connection … Read more
Global beauty giant The Estée Lauder Companies has announced plans to acquire the remaining stake in Forest Essentials, deepening its long-standing partnership with the Indian luxury Ayurvedic beauty label. The transaction is subject to regulatory approvals and is expected to be completed in the second half of 2026. The development builds on Estée Lauder’s earlier … Read more
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