HDFC Bank and creative agency Kinnect have reimagined fraud awareness as entertainment with “Vigil Aunty Says – Laziness Saves,” a seven-episode stand-up comedy special now streaming exclusively on JioHotstar. The campaign builds on Vigil Aunty, HDFC Bank’s long-running fraud-awareness mascot, and flips a familiar truth about scams: fraudsters rely on urgency to push people into … Read more
Abhishek Agrawal has joined OZiva as Chief Growth Officer. He moves from Plum Goodness, where he served as Chief Business Officer – Digital for over four years. Before that, he spent 15+ years at ITC across e-commerce, category development, retail strategy, operations and merchandising.
Zomato has pulled off one of the most talked-about Raksha Bandhan campaigns of 2026 with a front-page newspaper ad that unites its three sister platforms – Zomato, Blinkit, and the newly launched District – into a single, playful sibling argument. Rather than running separate brand placements, the companies stitched the entire front page into one … Read more
Instamart has teamed up with Mondelez India to turn every sibling squabble into a sweet reckoning this Raksha Bandhan, with the launch of its Sibling Debt Calculator – a digital tool that converts years of petty grievances into Cadbury Dairy Milk bars. The mechanic is simple. Users tick off 10 relatable sibling “offences” – think … Read more
Nearly a year after its demerger, Tata Motors’ passenger vehicle business is formalising a name consumers already use – while building a new brand world around the promise ‘Nothing’s Too Far’. Tata Motors is turning something consumers have been saying for years into a formal brand identity. Tata Motors Passenger Vehicles Ltd. (TMPV) has unveiled TATA.CARS, … Read more