TVS Motor Company has appointed Peyman Kargar as its new Director and CEO, effective January 27, 2027. Kargar, currently President of International Business, will succeed K. N. Radhakrishnan, who will transition to a non-executive director role after overseeing the leadership change. With over three decades of global automotive experience, Kargar will focus on driving innovation, … Read more
Arwal Dhar has joined Signify as Head of Digital Marketing, bringing over 9 years of experience across digital marketing, brand strategy, e-commerce and performance marketing. She has previously held roles at Yubi, McCormick & Company, Samsung Electronics and Massive Restaurants, where she led digital, brand, product marketing and growth initiatives. At Signify, she will focus … Read more
Flipkart has partnered with Hindustan Times to launch the one8 Seam Classic – a sneaker designed with Virat Kohli – through an ad format that asks readers to do something unusual with their morning paper: tear it open. The centrepiece of the campaign is a specially engineered perforated “French Window” printed into the newspaper page. … Read more
Dwijendra Parashar has joined JioStar as Senior Director of Marketing – Sports. He moves from Tata Consumer Products and previously served as Head of Marketing at Rajasthan Royals. Earlier, he held marketing roles at The Walt Disney Company, Pidilite Industries and Samsung Electronics.
HDFC Bank and creative agency Kinnect have reimagined fraud awareness as entertainment with “Vigil Aunty Says – Laziness Saves,” a seven-episode stand-up comedy special now streaming exclusively on JioHotstar. The campaign builds on Vigil Aunty, HDFC Bank’s long-running fraud-awareness mascot, and flips a familiar truth about scams: fraudsters rely on urgency to push people into … Read more
Abhishek Agrawal has joined OZiva as Chief Growth Officer. He moves from Plum Goodness, where he served as Chief Business Officer – Digital for over four years. Before that, he spent 15+ years at ITC across e-commerce, category development, retail strategy, operations and merchandising.
Zomato has pulled off one of the most talked-about Raksha Bandhan campaigns of 2026 with a front-page newspaper ad that unites its three sister platforms – Zomato, Blinkit, and the newly launched District – into a single, playful sibling argument. Rather than running separate brand placements, the companies stitched the entire front page into one … Read more
Instamart has teamed up with Mondelez India to turn every sibling squabble into a sweet reckoning this Raksha Bandhan, with the launch of its Sibling Debt Calculator – a digital tool that converts years of petty grievances into Cadbury Dairy Milk bars. The mechanic is simple. Users tick off 10 relatable sibling “offences” – think … Read more
Nearly a year after its demerger, Tata Motors’ passenger vehicle business is formalising a name consumers already use – while building a new brand world around the promise ‘Nothing’s Too Far’. Tata Motors is turning something consumers have been saying for years into a formal brand identity. Tata Motors Passenger Vehicles Ltd. (TMPV) has unveiled TATA.CARS, … Read more