Omnicom Group has announced a new regional leadership team under Omnicom Advertising Asia, aimed at helping brands navigate Asia’s complex and fast-evolving consumer landscape. Designed to accelerate growth and build long-term cultural relevance, the team brings together senior leaders across creativity, innovation, strategy, intelligence, and marketing.

Reporting to Sean Donovan, the leadership lineup includes Peter Khoury as Chief Creative Officer, Melissa Daniels as Chief Innovation Officer, and Emmanuel Sabbagh as Chief Strategy Officer-each expanding their regional responsibilities while continuing roles at TBWA\Singapore.

The team is further strengthened by Andreas Krasser, who steps into the role of Chief Client Partner alongside his position as CEO of OA Hong Kong, and Ellie Brocklehurst, now Chief Growth & Marketing Officer for Asia. They join S. Subramanyeswar (Subbu), who serves as Chief Knowledge Officer while continuing as Chief Strategy Officer of OA India.

Working closely with agencies like TBWA, McCann, and BBDO, the team aims to deliver creative solutions that balance short-term performance with long-term brand building.

A key enabler is OMNI, Omnicom’s AI-driven marketing intelligence platform, which combines data with cultural insights to ensure more meaningful and context-driven strategies. With this move, Omnicom is positioning itself to help brands cut through fragmentation and unlock growth across Asia’s diverse markets.