With over 17 years of experience across beauty, wellness, luxury, lifestyle, and consumer brands, Shrutie Kher has been appointed as Head of Marketing at Heads Up For Tails. Having worked with brands like Kama Ayurveda, Colorbar, Kylie, Anastasia Beverly Hills, and The Times of India, she brings expertise in brand transformation, omni-channel growth, digital marketing, and consumer strategy. Known for building culturally relevant brands and strong consumer connections, Shrutie is set to drive the next phase of growth and innovation for the petcare brand.