Kalyan Jewellers has announced actor Sara Ali Khan as its newest brand ambassador, strengthening its celebrity portfolio alongside Amitabh Bachchan and Katrina Kaif. The association is aimed at enhancing the brand’s appeal among younger consumers while reinforcing its presence across India and international markets.
As part of the partnership, Sara Ali Khan will feature in Kalyan Jewellers’ upcoming integrated marketing campaigns spanning television, digital, print, outdoor, in-store, and other media platforms. The campaigns will highlight the brand’s diverse jewellery collections across multiple categories and occasions, celebrating the emotional significance of jewellery in people’s lives.
Commenting on the announcement, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said Sara’s confidence, authenticity and strong cultural connect make her a natural fit for the brand. He added that she represents a new generation of Indian women who are rooted in tradition while embracing modern values, aligning closely with Kalyan Jewellers’ legacy and vision.
Expressing enthusiasm about the collaboration, the company said the partnership reflects its continued focus on connecting with evolving consumer aspirations through relatable personalities and meaningful storytelling.
With an extensive retail network across India and international markets, Kalyan Jewellers continues to expand its brand presence through strategic partnerships and integrated marketing initiatives, while offering jewellery collections catering to a wide range of customer preferences and celebrations.
