Ai+ Smartphone is taking its brand visibility beyond conventional advertising with a high-impact metro association at one of Delhi’s busiest commuter hubs – Rajouri Garden Metro Station.
As part of the association, the station will now carry the branded identity “Ai+ NOVA Smartphone Rajouri Garden Metro Station,” placing the smartphone brand directly into the daily journeys of Delhi NCR commuters.
The branding extends across key commuter touchpoints. All entry gates at the station will feature Ai+ NOVA Smartphone branding, greeting passengers with the message, “Welcome to Ai+ NOVA Smartphone Rajouri Garden Metro Station.”
The association will also create visibility beyond the station. In-metro announcements across the Delhi Metro network will introduce Rajouri Garden station using the new Ai+ branded name in both English and Hindi, helping build repeated audio and visual recall among commuters.
Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone, said the initiative takes the brand beyond the smartphone screen and makes it part of how millions of people move through the city.
The move is part of Ai+ Smartphone’s broader strategy to build visibility through high-frequency consumer touchpoints, as the young brand expands its presence through new products, partnerships and cultural integrations.
With this metro takeover, Ai+ is turning an everyday commute into a large-scale brand experience – one passenger at a time.
