Korean skincare brand Mamonde has signed actor Nitanshi Goel, known for her role in Laapataa Ladies, as its first brand ambassador in India. The appointment comes two months after the brand launched in the country exclusively on Nykaa in August 2026. The association will centre on Mamonde’s ‘Let Your Skin Bloom’ philosophy, which uses flowers and their different characteristics as a metaphor for individual skin needs.
Paul Lee, managing director and country head, Amorepacific India, said Indian beauty consumers are evolving quickly and Korean beauty keeps gaining relevance among the young. He said Mamonde brings innovative, benefit-led skincare at accessible price points, and called Goel’s youthful energy and relatability ideal for introducing the brand to the next generation. Mini Sood Banerjee, deputy director, Amorepacific India, said the partnership will bring Mamonde closer to young consumers through campaigns and conversations that feel relevant to them.
Goel said she was drawn to the brand because it pairs Korean skincare innovation with a personal message. She connects with ‘Let Your Skin Bloom’ because everyone’s skin is different, and skincare should be about discovering what makes you feel your best.
Mamonde’s India portfolio includes the Rose HA range, with a hydration-focused serum and sunscreen, and the Peony BHA range, with a serum and sunscreen for pore care and sebum management. It also offers a Liquid Mask that combines exfoliation with glow-focused benefits. The brand is part of the Amorepacific Group.
