Mumbai-based brand consultancy and integrated communications agency OktoBuzz has been appointed social media partner for Tata Crucible Quiz. The mandate aims to strengthen the quiz property’s digital presence and extend its reach well beyond the annual quiz season, turning it into a year-round conversation.
Running for more than two decades, Tata Crucible Quiz brings together students and professionals from campuses and corporates across India. Participants compete on business knowledge and general awareness, making it one of the country’s best-known platforms for celebrating curiosity and learning.
Under the partnership, OktoBuzz will create social content and community-building initiatives for campus and corporate audiences. The agency will also work to keep the property digitally active throughout the year, so engagement does not fade once the quiz season ends.
Hemal Majithia, CEO and founder of OktoBuzz, said the quiz has made knowledge aspirational and curiosity worth celebrating. He added that the opportunity lies in building on that legacy and bringing the same spirit of competition and discovery into everyday digital conversations. The goal, he noted, is to create a space where young minds do more than consume content: they challenge themselves, exchange ideas and enjoy the pursuit of knowledge. The mandate also adds Tata Crucible Quiz to OktoBuzz’s portfolio of brands across knowledge, education and culture.
