Shruti Haasan has been announced as the new face of The Singleton Social, a culture and experience platform by Diageo India. Her debut with the brand coincides with the return of its festive hosting and gifting collaboration with lifestyle brand Nicobar.
The collaboration is centred on the idea of “Luxuriating in the Single Moment”, which encourages people to slow down, minimise distractions and be fully present during social gatherings and festive celebrations. It also marks the launch of a new festive collection of three premium curated gift boxes designed for hosting and gifting: Celeste, Aurelia and Solenne.
Shruti stars in the campaign film, rolled out across social media platforms including Instagram. The film captures the thought and personal touch that go into choosing special gifts for loved ones, tying the festive season to the value of meaningful, undistracted moments.
According to Diageo India, the actor-singer’s distinctive relationship with music, art and creative expression aligns naturally with the platform’s community initiatives, such as its signature Analogue Jams listening events. By pairing a creative personality with a design-led partner like Nicobar, The Singleton Social strengthens its position as more than a whisky label, presenting itself as a platform for culture, hosting and shared experiences, built around quality time rather than noise.
