Newsroom 
Decathlon India has launched the third edition of its impactful “Play Your Own Way” campaign, challenging traditional definitions of athleticism just in time for International Women’s Day. The initiative boldly asserts that an athlete isn’t defined by gender but by the courage to move, compete, fall, rise, and persist. The campaign centers on a compelling … Read more
Bollywood superstar Shah Rukh Khan has joined forces with LT Foods as the new brand ambassador for DAAWAT, the premium basmati rice brand that graces dinner tables worldwide. The King of Bollywood expressed his enthusiasm about the partnership, saying, “I’m glad to partner with DAAWAT, where passion and commitment to excellence come together, inspiring people … Read more
The campaign highlights Garnier’s commitment to providing natural, reliable, and easy-to-use hair color solutions. Key Highlights: Summary:Garnier Black Naturals has introduced a new campaign featuring MS Dhoni and Sakshi Singh Dhoni, reinforcing the importance of trust and ease of use in hair coloring. The ad captures a lighthearted exchange between the couple, where Sakshi playfully … Read more
Badminton champion PV Sindhu has joined Himalaya Wellness Company’s “Muskaan” initiative, partnering with Smile Train India to support children born with cleft conditions. Since 2016, Muskaan has facilitated over 2,000 free cleft surgeries across 600+ districts in India. At an event in Hyderabad, Sindhu emphasized how confidence shapes a child’s future, stating, “Every child deserves … Read more
Diving into Licious’ latest Holi advertisement feels like an immersive sensory journey. The blend of soulful qawwali, aromatic visuals, and tranquil storytelling creates a uniquely captivating experience that lingers long after the 77 seconds are over. In a bold departure from traditional Holi campaigns, Licious has masterfully crafted a meat-centric narrative during a festival typically … Read more
FCB India, part of FCB Group India (IPG Group), has secured the creative mandate for Dulcoflex, a globally recognized digestive health brand. The agency will develop integrated marketing campaigns from its Mumbai office to strengthen Dulcoflex’s position as a leader in the laxative category and enhance its connection with Indian consumers. The partnership was established … Read more
Bain & Company has named Shyam Unnikrishnan as managing partner for its India business, effective April 1, 2025. In this role, Unnikrishnan will oversee the country’s growth, strategy, people, and operations. With nearly two decades of global consulting experience, Unnikrishnan has worked across Bain’s Sydney, Atlanta, and New Delhi offices and is currently based in … Read more
The campaign uses humor, music, and the legendary appeal of Amitabh Bachchan to stress the importance of proper waterproofing in Indian homes. Key Highlights: Summary:Dr. Fixit has launched a new campaign featuring Amitabh Bachchan, reinforcing the importance of robust waterproofing solutions for Indian homes. Through a quirky and memorable jingle, “Water Proofing Ka Baap,” Bachchan … Read more
The global denim brand partners with the Punjabi superstar to highlight individuality, cultural influence, and contemporary style Key Highlights: Summary:Levi’s has officially onboarded global icon and music sensation Diljit Dosanjh as its new global brand ambassador. The collaboration celebrates individuality, cultural authenticity, and fashion-forward thinking, with Dosanjh becoming the first Punjabi artist to represent the … Read more
A significant power shift has taken place at one of India’s most innovative marketing powerhouses. Schbang, the independent Creative, Media, and Technology Transformation agency that has been disrupting the advertising landscape since 2015, has announced a pivotal leadership consolidation as co-founders Harshil and Sohil Karia acquire fellow co-founder Akshay Gurnani’s stake in the company. This … Read more
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