Newsroom

The fashion e-commerce platform celebrates its event with humorous ads starring Bollywood personalities and digital influencers. Key Highlights: Summary: Myntra, a leading fashion e-commerce platform, has launched a vibrant and engaging advertising campaign to promote its highly anticipated ‘Birthday Blast’ event, which commenced on March 1. The campaign strategically combines humor, nostalgia, and high-profile celebrity … Read more

The media conglomerate plans to double its streaming profits by offering premium sports content at no extra cost and expanding its global user base. Key Highlights: Summary: Warner Bros. Discovery is set to enrich its streaming service, Max, by incorporating sports and news content into its offerings for Premium and Standard subscribers at no additional … Read more

The new sports drink is set to redefine hydration with low-calorie, electrolyte-rich formulations tailored for health-conscious consumers. Key Highlights: Summary: Coca-Cola is gearing up to launch BodyArmor Lyte, a globally recognized sports drink, in India by summer 2025. The move is part of Coca-Cola’s broader strategy to diversify its beverage offerings beyond carbonated drinks and … Read more

Imagine standing among millions of devotees at the banks of the Ganges, where ancient tradition and modern marketing blend seamlessly. This is Mahakumbh, where over 66 crore people gather in a spiritual celebration that happens just once every 144 years. But there’s something fascinating happening beneath the surface of this spiritual gathering. Mahakumbh has transformed … Read more

The campaign emphasizes sun protection and instant product accessibility through Zepto’s quick delivery service. Key Highlights: Summary: Honasa Consumer, parent company of leading skincare brands, has partnered with Zepto to highlight the importance of daily sun protection. The campaign showcases a variety of sunscreens tailored for different skin types, promoting their accessibility through Zepto’s 10-minute … Read more

The advanced assistant enhances conversations, personalizes tasks, and integrates seamlessly with smart home devices. Key Highlights: Summary: Amazon has launched Alexa+, an enhanced version of its virtual assistant, powered by generative AI to provide a more conversational, proactive, and personalized experience. Alexa+ integrates advanced natural language processing, allowing users to engage in fluid discussions and … Read more

The textile leader introduces a fresh range of stylish, versatile linen apparel. Key Highlights: Summary: Arvind, a pioneer in the textile industry, has launched a reinvented linen collection designed for modern consumers. The new range emphasizes breathability, comfort, and effortless style, making linen a staple for all seasons. The brand’s innovation in fabric treatment ensures … Read more