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The performance-focused platform expands beyond native advertising to unlock new revenue opportunities. Key Highlights: Summary: Taboola has launched Realize, a groundbreaking ad platform designed to drive publisher revenue growth in an evolving digital ecosystem. While native advertising has been a cornerstone of Taboola’s success, challenges like reduced search and social traffic have necessitated a more … Read more
Lifebuoy just made waves—no, scratch that—lit up the skies at the Maha Kumbh Mela! One of India’s most trusted soap brands took a high-tech leap with a breathtaking drone show, marking its transition from ‘illness protection’ to ‘skin protection.’ So, what went down? Picture this: The night sky over Prayagraj, buzzing with thousands at the … Read more
Overview: UltraTech Cement, a flagship company of the Aditya Birla Group and India’s leading cement producer, has announced its strategic entry into the wires and cables sector. The company plans to invest ₹1,800 crore over the next two years to establish a manufacturing facility near Bharuch, Gujarat, with commissioning expected by December 2026. Strategic Expansion: … Read more
Key Highlights: Summary: Noise, a prominent Indian brand in the wearable technology sector, has unveiled its latest product, the Master Buds, in collaboration with renowned American audio company Bose. These true wireless earbuds are designed to deliver an exceptional audio experience, leveraging Bose’s expertise in sound engineering. The Master Buds are equipped with 12.4mm titanium … Read more
Key Highlights: Summary:Levi’s has unveiled a refreshed version of its legendary 1991 ‘Pool Hall’ commercial, now starring global music icon Beyoncé. As part of the brand’s REIIMAGINE campaign, this new rendition modernizes the classic ad while preserving its essence. Dressed in a custom-embellished denim-on-denim outfit, Beyoncé takes center stage in a cinematic pool hall duel … Read more
Key Highlights: Summary: Tata Play and Airtel Digital TV, two of India’s leading direct-to-home (DTH) television service providers, are finalizing their merger through a share swap agreement. This move comes as the traditional DTH sector faces declining subscribers due to the growing shift toward digital streaming platforms. The combined entity will serve 35 million subscribers, … Read more
Key Highlights: Overview: TV Today Network has announced its decision to divest its FM radio broadcasting operations, comprising stations in Mumbai, Delhi, and Kolkata operating on 104.8 FM, to Creative Channel Advertising and Marketing. This move aligns with the company’s strategic shift in response to evolving industry dynamics. Market Implications: This divestment reflects a broader … Read more
Three FM radio stations operating on the frequency 104.8 FM in Mumbai, Delhi, and Kolkata are part of the company’s proposed sale of its FM radio broadcasting operations. TV Today Network’s board of directors has approved a Memorandum of Understanding with Creative Channel Advertising and Marketing to sell FM Radio Broadcasting Operations, which includes three … Read more
The agency, advertiser, Coral Media, and MOMS Outdoor shared an open-source manual with the OOH campaign’s research and trial-and-error learnings. With Coral Media and MOMS Outdoor, Britannia and Talented shared the manual for its successful “Nature Shapes Britannia” OOH campaign. The biodegradable OOH series Nature Shapes Britannia, which mimics neighboring trees, was motivated by the … Read more
The vertical, headed by Sudarshan Kailash, seeks to reinvent the influencer-driven brand narrative. Social Panga, India’s creative and digital marketing agency, introduced TVU, an influencer marketing vertical. Sudarshan Kailash’s Viral Union will offer talent collaborations, performance-driven campaigns, and nano, micro, and macro influencers to organizations in the fast-growing creative economy. Influencer marketing could reach INR … Read more
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