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After nearly seven years with the company, Akash Jain has been promoted to Director of Marketing and Head of Media at Flipkart. In this expanded role, Jain will oversee digital and ATL media strategy across Flipkart’s core business operations and developing verticals, including Flipkart Minutes. Jain himself announced the career advancement through a LinkedIn post. … Read more
Dream11 has launched its new advertising campaign ‘Champions Ka Game’ ahead of the Champions Trophy 2025, encouraging cricket fans to rally behind the Indian team’s quest for another championship title. The campaign features a star-studded lineup including Virat Kohli, Rohit Sharma, Jasprit Bumrah, Rishabh Pant, Suryakumar Yadav, and Ravindra Jadeja, alongside cricket legend Kapil Dev. … Read more
PHD India has been appointed as Agency on Record for Bondbazaar. The partnership tasks PHD with developing strategic growth initiatives and elevating the brand’s market position through effective communication strategies and creative marketing approaches. Both organizations aim to establish innovative solutions that drive meaningful business impact.
Deepinder Goyal, CEO of food delivery giant Zomato, has invested $20 million in LAT Aerospace, a new aviation startup he co-founded with Surobhi Das, former Chief Operating Officer at Zomato. According to The Economic Times, Das will lead day-to-day operations while Goyal will serve in a non-executive capacity as investor and mentor. “Both Das and … Read more
Premium skincare brand Minimalist is set for dramatic offline expansion following Hindustan Unilever’s (HUL) ₹3,000 crore acquisition of a 90.5% stake, pending regulatory approvals. The partnership aims to increase Minimalist’s retail footprint from 2,000 to 20,000 stores nationwide within two years. Mohit Yadav, Co-Founder and CEO of Minimalist, emphasized how HUL’s retail expertise will accelerate … Read more
JioStar, the official broadcast and digital partner for TATA IPL, has unveiled its ‘Yahaan Sab Possible Hai’ campaign for the 2025 season. The campaign showcases the tournament’s wide-ranging influence and ability to connect with diverse audiences through a series of films, some directed by acclaimed filmmaker Nitesh Tiwari. The star-studded campaign features cricket icons MS … Read more
In a strategic expansion beyond its cocktail origins, Jimmy’s has launched a limited-edition Thandai just in time for Holi celebrations, showcasing the brand’s evolution from niche cocktail startup to mainstream beverage contender. This seasonal offering features an authentic, premium formulation crafted with real saffron, almonds, and traditional spices. Unlike mass-produced alternatives, Jimmy’s Thandai maintains the … Read more
Media veteran Abhishek Joshi has been appointed as Head of ShemarooMe, Shemaroo’s OTT platform. Previously SVP & Business Head at MX Player, Joshi brings over two decades of experience from Sony Pictures Networks, ZengaTV, Reliance Big Pictures, and ABP Group. Reporting to Zubin Dubash, COO-Digital Business, he will oversee strategy, operations, revenue growth, and subscriber … Read more
NSE data reveals India’s stock broking platforms experienced a user base contraction in February 2025, with total registered users falling to 48.97 million from January’s 49.64 million. Market leader Groww maintained its top position despite a 1.68% decline to 13.01 million active users. Zerodha, with a 16.25% market share, saw active clients drop by 1.55% … Read more
Truecaller has launched a new marketing campaign featuring veteran actors Sheeba Chaddha and Deepak Tijori to announce its enhanced integration with iPhone devices. This campaign likely highlights Truecaller’s expanded functionality on iOS following Apple’s decision to open up its Call Kit API to third-party developers. The campaign probably showcases how iPhone users can now identify … Read more
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