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Ajio Pushes Creative Boundaries with First Fully AI-Generated Advertising Campaign

Ajio has broken new ground in retail marketing with the launch of its first completely AI-generated advertising campaign. Titled “The Great Fashion Price Crash,” the innovative campaign promotes the upcoming Ajio All Stars Sale while showcasing the retailer’s commitment to technology-driven storytelling. The creative concept draws a clever parallel between stock market crashes and consumer … Read more

Vikas Purohit Appointed as CEO of New Business Ventures at BCCL

Bennett Coleman and Company Limited (BCCL), the parent company of The Times of India, has announced the appointment of Vikas Purohit as CEO of New Business Ventures. In this strategic role, Purohit will be responsible for identifying, developing, and executing new business opportunities for the media conglomerate. His mandate includes conceptualizing high-potential venture ideas, creating … Read more

OpenAI to Launch Premium ‘PhD-Level’ AI Agent at ₹17 Lakh Monthly

OpenAI is reportedly preparing to introduce a high-end “PhD-Level” AI agent priced at approximately ₹17 lakh per month. This premium offering is designed specifically for enterprise clients requiring advanced artificial intelligence capabilities for complex business applications. According to industry reports, the company isn’t stopping there. OpenAI plans to simultaneously unveil two additional AI agents at … Read more

Bollywood Power Duo Spices Up KFC’s Latest Campaign

Acclaimed filmmaker Farah Khan and emerging talent Veer Pahariya have joined forces with KFC in its newest marketing collaboration. The unexpected pairing brings Bollywood star power to the fried chicken giant’s campaign, with Khan’s directorial sensibilities and Pahariya’s youthful appeal creating an engaging dynamic. The duo infuses their signature charm and entertainment value into the … Read more

ICC Announces Landmark Partnership with Unilever for Women’s Cricket

The International Cricket Council (ICC) has secured a groundbreaking two-year partnership with Unilever’s personal care brands, including Rexona and Dove. Announced on International Women’s Day, this deal represents the ICC’s first dedicated commercial partner for women’s cricket, extending through 2027. The collaboration will span major tournaments including the ICC Women’s Cricket World Cup 2025 in … Read more

Havmor Ice Cream Extends Partnership with Gujarat Titans for 2025 Cricket Season

Havmor Ice Cream, a subsidiary of LOTTE Wellfood, has announced the renewal of its strategic partnership with Gujarat Titans for the upcoming 2025 cricket season. This continued collaboration aims to enhance fan engagement through innovative initiatives that celebrate Gujarat’s rich sporting and cultural heritage. The partnership will feature the introduction of new cricket-themed ice cream … Read more

Warner Bros. Discovery Promotes Harshit Sahni to Senior Director Cluster Revenue Head for South Asia

Warner Bros. Discovery has announced the elevation of Harshit Sahni to the position of Senior Director Cluster Revenue Head for South Asia. Sahni, who has been with the company for approximately three years, shared the news of his promotion through a LinkedIn announcement. This advancement comes as recognition of Sahni’s contributions to the organization and … Read more

Mirinda Launches Vibrant Holi Campaign Celebrating Festive Joy

PepsiCo India’s orange-flavored beverage Mirinda has unveiled a spirited Holi campaign that captures the essence of the colorful festival while highlighting how the brand adds excitement to everyday moments with its signature twist. The campaign centers around a light-hearted exchange between a son and his mother, showcasing how Mirinda transforms a serious conversation into a … Read more

Veteran Anchor Sudhir Chaudhary to Helm Doordarshan’s Revival in Historic Deal

Prasar Bharati has signed what sources describe as potentially its biggest-ever media deal with veteran news anchor Sudhir Chaudhary to spearhead Doordarshan’s ambitious revival. The landmark partnership aims to restore DD as a dominant force in Indian television news. Sources close to the development confirm that Chaudhary will join the public broadcaster within months, bringing … Read more

Health Director Urges IPL to Ban Tobacco and Alcohol Advertising

Director General of Health Services Atul Goel has formally requested IPL Chairman Arun Singh Dhumal to prohibit all tobacco and alcohol advertising during cricket matches, related events, and national TV broadcasts. In his March 5 letter, also addressed to the BCCI, Goel called for sportspersons to be discouraged from endorsing these products, either directly or … Read more