Newsroom

Global management consulting giant McKinsey has acquired ET Medialabs (ETML), a performance marketing and analytics agency, adding 60 analytics specialists from India to its growing digital marketing operations and technology (DMOT) capabilities. This strategic move expands McKinsey’s digital marketing talent pool to over 200 analysts, performance marketers, and data scientists across global hubs in Asia … Read more

The first-ever ad:tech Honours celebrated marketing technology excellence at Yashobhoomi on March 6th, recognizing pioneers transforming the digital marketing landscape. The prestigious awards, launched in collaboration with the International Advertising Association (IAA) India Chapter, marked a significant milestone for the industry. After 14 years of championing digital transformation, ad:tech New Delhi expanded its influence by … Read more

Gurugram-based quick food delivery app Zing has launched its ‘Quick Delivery Promise’, a bold guarantee that orders will arrive within 10 minutes or customers receive a full refund. Backed by Inshorts founder and Shark Tank India judge Azhar Iqubal, the startup is positioning itself for growth in India’s competitive instant food delivery market. The company’s … Read more

Publicis Groupe has announced an agreement to acquire Lotame, a leading independent identity solution provider, as part of its evolving AI strategy. The acquisition is expected to close early in the second quarter of 2025, pending customary conditions. Lotame, a global leader in data and identity technology, operates one of the world’s largest end-to-end data … Read more

Mattel’s iconic Barbie brand is celebrating International Women’s Day by recognizing five remarkable Indian women who have shattered stereotypes and inspired future generations in their respective fields. The 2025 campaign spotlights cricketer Harmanpreet Kaur, singer Neeti Mohan, fashion designer Anamika Khanna, chef Beena Noronha, and firefighter Meghna Sakpal – each selected for their groundbreaking achievements … Read more

Corona beer will make its debut at Lollapalooza India 2025 in Mumbai on March 8-9, transforming the main stage into the “Corona Sunsets Stage” as part of a vibrant collaboration celebrating music and culture. “With Corona making its debut this year, we are excited to create unique experiences that capture the magic of golden hours,” … Read more