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Burson bags strategic communications mandate for Mirae Asset Sharekhan

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Mirae Asset Sharekhan has appointed Burson as its strategic communications partner, aimed at enhancing the firm’s visibility and strengthening its engagement with India’s growing base of retail investors. The partnership reinforces Mirae Asset Sharekhan’s ambition to sharpen its positioning in the full-service financial solutions space. Under the mandate, Burson will support the company in developing a cohesive … Read more

ad:tech HONOURS Awards 2026 returns with expanded categories and a new Day 1 spotlight

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ad:tech HONOURS, launched in 2025 to celebrate India’s most innovative achievements in digital and technology-led marketing, returns in 2026 with a significantly enhanced framework. Organised in partnership with the International Advertising Association (IAA) – India Chapter, the second edition aims to recognise cutting-edge work across marketing technology, data, platforms, performance, and creative innovation. In a major … Read more

Seema Kamath joins JioStar as Associate Director – Marketing Communications

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Seema Kamath has joined JioStar as Associate Director – Marketing Communications, bringing with her nearly four years of experience from Disney+ Hotstar, where she led audience-focused marketing campaigns. Known for her strong brand-building and communication expertise, she is expected to drive impactful strategies and fresh ideas to strengthen JioStar’s marketing presence and growth.

Frido x HRX Unveil Barefoot Sock Shoe, Ushering in a New Era of Natural Movement in India

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Frido has announced a strategic collaboration with HRX, India’s homegrown activewear label co-owned by Hrithik Roshan and Exceed Entertainment, to champion the barefoot movement in India. The partnership debuts with the launch of the Frido x HRX Barefoot Sock Shoe – a co-branded innovation designed to promote natural, mindful movement. Video Link: https://www.instagram.com/reel/DRL9N2MjCNS/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Both brands … Read more

Denver and Shah Rukh Khan Redefine the ‘Scent of Success’ with a Message of Humility

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Denver For Men has unveiled the latest chapter of its long-running Scent of Success campaign, once again featuring brand ambassador Shah Rukh Khan. This new film marks a thoughtful evolution in the campaign’s narrative, shifting focus from the pursuit of success to the values that shape behaviour after success is achieved – with humility positioned as the … Read more

Tata Motors unveils reimagined Tata Sierra; major marketing push planned for IPL and WPL 2026

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Tata Motors Passenger Vehicles has showcased the production-ready Tata Sierra at the Sierra Brand Day, marking the revival of one of India’s most iconic SUVs. Re-envisioned for a new generation, the new Sierra preserves its timeless silhouette and spirit of adventure while introducing contemporary design and technology. The SUV will be formally launched on 25 … Read more

Yudhvir Mor joins BCCL as Chief Product & Technology Officer

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Yudhvir Mor has joined Bennett Coleman & Co. Ltd. (The Times of India) as Chief Product & Technology Officer. He will spearhead digital innovation, AI integration, and the modernization of core systems to strengthen BCCL’s editorial, consumer, and brand experiences. Mor previously served as Chief Product & Technology Officer at HT Media and has held … Read more

JSW MG Motor India partners with pickleball athlete Monica Menon under Women of MG initiative

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JSW MG Motor India has announced its partnership with pickleball athlete Monica Menon, further reinforcing the brand’s focus on promoting emerging sports and celebrating women achievers who embody passion, discipline and progress. The collaboration aligns with MG’s vision of supporting dynamic talent and reflects the spirit of agility and innovation that defines both pickleball-one of … Read more

Havas CEO Yannick Bolloré denies talks with WPP

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Havas CEO Yannick Bolloré has dismissed speculation that the French advertising group is engaged in discussions with WPP, following a series of global media reports suggesting a potential deal between the two companies. In a memo addressed to employees, Bolloré clarified the situation, stating, “Given the recent press coverage. and the questions we’ve received from … Read more

Adani Group Launches New Airport Film “Aapke Safar Ke Humsafar” Under #HumKarkeDikhateHain Platform

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The Adani Group, India’s largest and fastest-growing integrated infrastructure conglomerate, has unveiled its latest brand film, “Aapke Safar Ke Humsafar,” as part of the Group’s widely recognised #HumKarkeDikhateHain initiative. The film reinforces Adani Airports’ commitment to delivering world-class service while highlighting the human connections that elevate every traveller’s experience. Video Link: https://www.youtube.com/watch?v=0NYM1ZTCK14 Continuing the narrative-led approach of … Read more

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