Newsroom 
Shailja Saraswati Varghese has announced the launch of Unstoppable Network, a leadership architecture platform designed to strengthen inner authority, executive recalibration and decision-making stability in high-pressure environments. Sharing the update on LinkedIn, Varghese described the venture not as a career shift but as the formalisation of years of work spanning content, culture and conscious leadership. … Read more
Tonic Worldwide has launched Groth, a new AI-driven marketing intelligence platform designed to bring search insights, attribution, creative evaluation and trend tracking into one unified ecosystem. The move aims to simplify how marketers manage performance data across increasingly fragmented digital environments. Groth is built around four standalone yet interconnected modules. Together, they address the challenge … Read more
Allana Pet Solutions (APS) has expanded its dog nutrition portfolio with the launch of Bowlers Champion, a new sub-brand under its existing Bowlers range. Designed for active and high-energy dogs, the new line is endorsed by Indian cricketer Shubman Gill. Video Link: https://www.instagram.com/reel/DVD25yFCIk0/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Positioned as a performance-focused nutrition option, Bowlers Champion is formulated to support … Read more
In a significant development in India’s fast-growing digital safety market, BBH India has secured the integrated creative and media mandate for CYBX, a B2C cybersecurity super-app developed by 63SATS. The account was awarded following a multi-agency pitch involving several leading networks, according to industry sources. Under the mandate, BBH India will lead creative strategy and media … Read more
Steel Authority of India Limited (SAIL), a Maharatna Public Sector Undertaking, continues to reinforce its commitment to nation-building not only through steel production but also by supporting meaningful public discourse. Demonstrating this vision, SAIL proudly sponsors DECODE with Sudhir Chaudhary on DD News, Prasar Bharati, a platform known for credible journalism and in-depth national analysis. As one … Read more
McCain Foods India’s latest campaign, #PartyShuruWithMcCain, has garnered over 12.1 million views, reaching more than 7.9 million users and driving upwards of 4 million engagements across Instagram and Facebook. The strong digital response underlines the brand’s strategic push to move beyond everyday snacking and strengthen its presence in the growing in-home celebration segment. Video Link: … Read more
Fixderma has unveiled a new digital brand film spotlighting its Shadow SPF 50+ sunscreen, focusing on the importance of daily sun care. Video Link: https://www.youtube.com/watch?v=XJnc_O2OhKs The film addresses the growing confusion in the skincare category, opening with a young woman scrolling through multiple sunscreen options and marketing claims online. The narrative reflects the challenge consumers … Read more
Warner Bros. Discovery India’s Animal Planet hosted a two-day on-ground activation, ‘Enter the Wild – Discover How Animals Survive the Wild’, at Bhartiya Mall in Bengaluru. Designed as an immersive experience for children and families, the event translated themes from the channel’s wildlife programming into interactive, real-world activities. The mall atrium was transformed into a … Read more
Shriram Finance has launched ‘Shri Aarambh Loans’, a commercial vehicle-focused offering backed by a new integrated campaign conceptualised by Leo India. Video Link: https://www.youtube.com/watch?v=jVhcgyA2A3c Designed for truck drivers and small fleet owners, the proposition goes beyond vehicle financing to include allied services such as tyre, fuel, challan, insurance and repair support. The initiative aims to … Read more
InstaMoney, the digital lending platform under Vartis Platforms Group, has unveiled its latest campaign, ‘InstaMoney – Apka Superdost’, focused on addressing everyday financial emergencies through instant loans. Video Link: https://www.youtube.com/watch?v=mgPsG4EEt9w Featuring actor Kashish Rizwan, the digital film captures relatable scenarios faced by young professionals – from unexpected medical bills and rent deadlines to last-minute travel … Read more
All Rights Reserved @2025ViralVault
